There was a time when most of us didn't even know what are these corporate identities made of? Why they are required? In what ways they can benefit our small business? Things are very different now for each and every one of us know the importance of a brand mark today, be it any business. With the heap of so many businesses running, one has to try his hands in crafting different marketing schemes to help his company grow. Same goes with Jewelers and gem business owners. They were of the view that if they already have this shop located in the busiest mall of the city then what is the point of investing in such a small static colorful representation but with the passage of time they have realized how much this logo can improve a business standing in the market. There are certain features that are found common in almost all of the gem logo design. Therefore, if you want to get a perfect brand recognition device then you must consider incorporating those features in your brand mark. What are the prominent features of these brand mark identity? GEMS! These sensuous gemstones are the biggest part of such corporate identities which are employed by a creative hand in a way that allures the viewers to watch it with interest for long. There are thousands of stone that can be effectively used in these brand marks but it is to make sure that the stone you are using is the part of your business. If you deal in diamond jewelry only then it should be depicted through this brand mark because this is a representative of your shop and you cannot lie to your potential buyers through it. This is considered as a king of stones which is also a sign of purity and innocence. This can be effectively portrayed in your brand mark as well. Other stones like ruby, opal, azurite, agate etc are the best way to show the best of your shop. Another most common and trusted stone is ruby that attracts power, prosperity and authority. There are many symbols that can be used to depict these three ideas in your logo to portray that you will help them get these life attributes with the help of ruby. Emerald is the sign of luxury and love that is the ruling force of nature which can be effectively depicted through your corporate identity. Often this stone is consociated with Venus that is the goddess of Love; therefore, you can depict this quality as well in your business identity to show your abilities to work with stones and that you are an expert with this work. Onyx deals with discarding negative emotions that are directed towards you which also helps in feeling yourself positive about life. Thus, there are thousands of stones with their meanings that can be used effectively to make your screen gems logo more alluring. Hence, you must seek guidance and knowledge before you actually go for a brand mark identity for your jewelry and gem business as it is easy to come up with something that is unique, enchanting and captivating.