We all have favorite colors and every color depicts some meaning. Different colors in different cultures depict different meanings. If we talk about a website, then the color of a website also depicts some meaning as behind every color there exists a certain psychology. If we talk about an online store, then the color of that store also depicts some meaning.
There was a time when touch and feel was a must-do for customers before buying anything. That time is now gone, and today's world is witnessing a flourishing ecommerce industry.