Owing to the great benefits, smartphones are part of every individual’s life today. They have revolutionized the way people access information. And because a great amount of data and information is consumed via smartphones, publishers target mobile readers more than those who access their websites on desktops, however, the experience often has a lot of room for improvement.
If your webpage takes more than 3 seconds to load, you’re likely to lose the reader – and probably the revenue as well that may be earned through subscriptions or advertisements.
Google has recently come up with a solution to speed up your website loading time and create a win-win situation. Get onboard now and you’ll have the leg-up on the competition and rank higher on search engines.
Accelerated Mobile Pages (AMP)
It is truly an evolution of the mobile user experience, helping website owners to take a step ahead towards delivering content on mobile devices in a more eloquent fashion. Google’s Accelerated Mobile Pages helps your website load faster and achieve better visibility on search engines, therefore has a potential to impact on your website’s overall user experience. Let’s dive deeper into the details to know how it helps your website rank higher and load faster on mobile devices.
How Does AMP Work?
What’s the big deal about Google’s AMP? The pages run on Google’s server, which means they get advantage of their enhanced caching abilities, extremely fast load times, and global data servers.
Every time a visitor clicks on your website’s AMP version, they will not be taken to your website. Rather they will stay on Google and will be shown an optimized version of your page.
You can design the page to look like your main website, but it will be much faster and quicker to load. Everything on your website, such as internal links and website pages, will still function.
Defining Google’s Accelerated Mobile Pages
It is in essence a framework, designed to help web pages load faster on mobile devices. Google AMP is comprised of the following components that come together to help your pages load faster:
Reasons Why Using Accelerated Mobile Pages is a Great Choice?
The reasons to using AMP are endless. One of them consists of Google’s upcoming mobile-friendly algorithm update plans on rolling out. This is an update to the existing mobile-friendly ranking algorithm. Google puts great efforts as consumer trends and patterns evolve based on the needs.
The AMP project may not be the ultimate mobile web solution, but this provides a relatively easier way for the publishers to improve the speed of their websites on smaller screens. Because it’s built using HTML, it may do more to drive discussions about mobile web development.