The Restaurant industry is an enormous part of the global economy, valued at $80 billion in Canada alone. It is also a very competitive environment, with many businesses trying to get a piece of the action.
Restaurants need to upsell their customers as much as possible. Upselling helps increase restaurant sales, promote customer loyalty, and enhance word-of-mouth marketing simultaneously.
What is Upselling?
Upselling is persuading customers to purchase a more expensive dish or drink than they originally intended. It’s an effective way to increase restaurant sales and profits, but it’s not always easy.
Unfortunately, the word "upsell" has a negative connotation in the restaurant industry, It's often associated with waiters and waitresses aggressively pushing unwanted items on diners. But when done correctly, upselling can be a valuable tool to increase your restaurant revenue and boost customer satisfaction.
Why Is Upselling Important in Restaurants?
1. Increases Revenue and Profit
2. Increases Customer Satisfaction
3. Personalizes the Customer Experience
How Do You Upsell in a Restaurant?
1. Train Your Staff to Upsell
2. Start With Small Talk
3. Optimize Your Menu
4. Showcase Your Special Items
5. Leverage Technology
What Is the Example of Upselling in a Restaurant?
1. Upselling Drinks
2. Offering Add-ons
3. Selling Specialty Cocktails and Mixed Drinks
Upselling is a tricky business. You need to approach the customer in a manner that doesn't make them feel like you're pushy or rude. It's sort of like sleight of hand; you have to do it without any obstructive motions or gestures and in a way that makes the customer feel comfortable!
Read Originally Published Blog: https://eatanceapp.com/blog/upselling-techniques-for-restaurants/