Pictorial is an important part of any company trade mark design. No brand mark seems complete without it. It also makes it easier for the customer to recognize the company from a distance and can make it globally identifiable. For a coffee shop logo, images are even more important. Coffee is a dark and mysterious drink that has magical rejuvenating qualities. If you want your brand mark to be attractive, then if should reflect those qualities. Want to know what kind of images you should use for your café logo? We have a few ideas. 1.Images that say coffee: A sign of a good brand mark is that it should so appealing that it makes you feel like you can taste the product just by looking at its image. So make your image delicious, very delicious. Now, let’s see how can we make a café emblem delicious? a.Coffee beans: Espresso beans are mysterious, alluring and aromatic. If you think that a steaming mug has been over-used in monograms, then you can use an illustration of the beans. They’re warm, sensual and aromatic and will make your café symbol look sophisticated and chic. b.A steaming cup: Nothing can be more aromatic or appealing than a steaming cup of drink. But to be innovative, use illustration views from different angles. Instead of a straight and plain view of the cup, why not use an aerial view or a view that is partially hidden in shadows. You can even use an abstract image of the steaming mug. 2.Images that reflect the unique location of the company: Many popular companies have done that. If you want to make your brand mark distinct, why not use your corporation’s location to do that. Is your café located in France? Then why not use French scenery in the trademark? Is it located in Alaska? Then use an image of a reindeer. Let the true essence of your café’s location shine through. 3.Images that reflect the distinct feature of the product: If you want to make your café logo unique and distinct then you need to come up with images that can make it unique. Is there any feature of your item that sets it apart from the crowd? Do you think your drink is so revitalizing that your customers will feel like they can fly? Then why not use an illustration of a mug with wing and a halo in the coffee logos? Do you think that your product is mysterious and alluring? Then use a mermaid or a unicorn. Try and think what features can make your product different from the rest. Exaggerate the feeling and then portray it in the form of an image. So, there you have three ideas to make your company mark as alluring as your product you offer. So, there you have three ideas to make your company mark as alluring as your product you offer.