In the desperate attempt to buy a decent logo design, an individual will most definitely look at the logo design price offered and compare it with the logo design package that he is considering. A logo design package mainly consists of the logo design of course, the by-products, freebies and the collaborative effort that will go into producing a customized logo with purchasing benefits to its clients. The most common purchasing benefits of a typical logo design package are: By products: This includes stationery designs such as a free business card concept that is professional and good to give out. A few also provide the end users with a letter head concept that may come just as handy. These by products of the main product are always useful as they give off the whiff of a professional business to customers without making it too obvious. Freebies: This means all things related to help you use your brand mark the logo, given to you free of charge. For examples a book on how to brand your small business on a shoe string budget using your logo design as a Branding device or a slogan to compliment your logo design. Freebies normally include products that you would normally have to purchase but are receiving free of cost because of the logo design purchased. Collaborative efforts: This includes the way in which your work is produced, which assures a creative thought process and guaranteed quality in your end product. For examples the amount of design concepts produced for the client or alternatively the amount of logo designers involved in the creative process (though most companies do not really say as it is so be careful). Let is take two cheap packages online offered by a Custom Logo Designs Website for a better understanding Package A $59 1 Custom Logo Design 1 Designer 1 Business Card Concept Unlimited Revisions Turnaround in 48 Hours 100% Money Back Guarantee Package B $65 1 Custom Logo Design 5 Designers 1 Business Card Concept 10 Revisions 100% Money Back Guarantee The $6 difference arises because Package A has only 1 designer while Package B claims to have 5. But what do the clients know? Is this feature really present and really used as a collaborative work towards one logo design it is highly unlikely, even if the business does have 5 designers. Package A says Unlimited Revisions while Package B puts a stop after 10. One hidden clause is the time lapse. If a package has a 10 Revisions limit, it must have a time limit set on it as well. A client should also look and read further into the 100% Money Back guarantee as there may be certain circumstances within which the money is refunded to clients. You may typically find more information in the Terms and Conditions section.