Ecommerce is one of the fastest-growing industries in the world right now. It is estimated that there will be more than 2.14 billion global digital buyers in 2021.
In the last few years, mCommerce has seen rapid growth, thanks to the increase in smartphone adoption. mCommerce sales are expected to make up 72.9% of all eCommerce sales by the end of 2021. Besides, 90% of mobile time is spent on apps.
These numbers indicate that mobile apps are the future of the commerce industry. By creating a robust mobile app, you can increase your sales. But the question is, how to develop an eCommerce app?
In this article, we will take you through a step-by-step guide to building an ecommerce app in 2021. Let’s get started.
The first step is to define what kind of ecommerce app you want to create. Most likely, you have two options.
Selling app: If you have got a brick-and-mortar store or manufacture goods, you can choose an ecommerce app to attract more customers (for example, H&M, IKEA, Starbucks, and Warby Parker).
Marketplace app: If you don’t have products to sell, you can create a marketplace app where other retailers can put their products and sell (for example, Amazon, eBay, Walmart, and ETSY).
The next step is to define your target audience. When you know who will use your app, you can better meet their needs.
For instance, if your primary target audience is people of the 18-25 age group, you can focus on modern, sleeky design. However, if you want to target people of the 45+ age group, your app should be intuitive and straightforward.
The next step is to analyze your competition. The chances are there will be more than ten companies you will be competing with. You can find them on Google, Google Play Store, AppStore, and magazines on mobile commerce.
Analyze what makes them stand out from the crowd, how their app looks, how they promote their app, and what users say about their ecommerce app.
Now that you have defined your app idea, target audience and have analyzed your competition, it’s time to list out the features of your app.
Make sure that your app is easy to navigate through. A good ecommerce development company can help you design user-friendly navigation and interface while ensuring it has all the necessary features.
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