Since the time people have started searching over the internet and search engines have been introduced there is a war between paid and free promotion on search engines. Later on some Gurus of internet have defined names to these promotions which were know as SEO (Search Engine Optimization, Organic promotion) a part of free website promotion and PPC (Pay Per Click) a part of paid promotion.
As we all know that if you are running a website for business than you will definitely move to either of the ways. But sometime it is very difficult to choose which one is the best. We have done a research and jot down some points that can help you to evaluate PPC and SEO better.
What is it that makes SEO a better tactic of promotion?
SEO as the name speaks itself is a way to optimize your business for search engines and to promote it over internet. Since years people are using Search Engine Optimization and by time it has grown and become stronger. It is more close to relevancy and user interest than PPC. So once you are ranked higher on Search engines your business will grow equally. So there are more chances of conversion for your business. While in PPC you have to invest before you start earn and the conversion rate is still low than SEO. The another virtue of SEO is if your optimization is strong enough to come up on top in search engines your site automatically gets popularity & brand and there is no need to spend money on it.
What is it that makes PPC a better tactic of promotion?
On the other hand people use PPC for quick results. PPC is good for the startup site. If you have a new site and less time to populate it than PPC is indeed a good help while SEO is a time taking job and you need to have a lot of patience to get into the higher rankings. PPC also seems to be good for seasonal sites for example if you are running a site on Christmas and want to increase sales during the season but not ranking on search engines than you can definitely think about PPC rather you should have a budget already decided for that. Anytime during a PPC campaign if you feel you are running short of money you can pause or stop the campaign.
So by now with above analysis I am sure you have understood what to use for which type of website?
Author Bio - Stuti Sabharwal is an CEO of Corporate Web Technologies. Corporate Web Technologies is India's Top Growing search engine optimization and website design company based at Delhi.