Advantages and Disadvantages of Digital Marketing

More and more companies, especially small and medium scale companies are taking advantage of the many benefits offered by Digital Marketing to gain brand awareness, increase sales and revenue, and grow their business. In order to make Digital Marketing a success, however, you need the help of an expert Digital Marketing Agency in Melbourne, or wherever your business is established, with the right amount of experience, skills, creativity, and professionalism.

Digital Marketing is especially beneficial for small businesses because in a way it levels the playing field for them, and gives them the same opportunities in the marketing world as larger corporations. Traditional marketing techniques could sometimes be overwhelming in terms of costs for a small business, and they would not be able to compete with their much larger competitors who have bigger reserves of resources.

As any Digital Marketing Agency in Melbourne will tell you, Digital Marketing, as with everything else, has its pros and cons, although the benefits you can gain from it far outweigh the cons, and there are ways and means to avoid falling into the minority of businesses who may have had bad experiences with Digital Marketing.

Let us first have a look at some of the biggest advantages to be gained from shifting to Digital Marketing from traditional marketing methods.

• Build your brand – Digital Marketing helps you to promote the unique value of your brand, which can in turn draw in customers to you, creating more leads and ultimately conversions.
• Wider reach – You can literally reach millions of potential customers in just an instant irrespective of where they are globally, and at the exact moment that they are searching for similar products and services as yours.
• Personalization – You can personalize your digital marketing efforts, such as digital advertisements, based on people’s interests and preferences, catering to their individual needs, which in turn creates a more personalized experience for them, and generates more leads and conversions for you.
• Accessibility – Digital Marketing makes you visible to your customers no matter where you are located and where your customers are. Customers can stay connected to your business on the go with mobile optimization through digital marketing, and it creates an unmatched online presence for the business.
• More engagement – Actively engage with your customers through informative and compelling content such as blogs, as well as through social media. This kind of engagement creates brand loyalty among customers as well as builds up a good reputation for the business.
• Low cost – The main advantage of Digital Marketing is that it is extremely low cost as compared to traditional forms of marketing, which makes it ideal for small businesses to compete on an equal level with the giants in their respective industries.
• Highly measurable – Digital Marketing is highly measurable. You can track and measure the success rate of each of your campaigns, and you even have the opportunity to change things around if necessary. You can get exact data of how each campaign is performing through analytics tools available in Digital Marketing.
• Higher Conversions – A successful Digital Marketing campaign conducted by an experienced Digital Marketing Agency in Melbourne, is seamless and has the ability to convert an ad into a sale, creating more conversions.

Now that we know what benefits Digital Marketing can bring to your business, let’s see what some of the negative aspects of this are.

• High competition – The competition is global, therefore your campaigns and strategies must be well planned out and creative. With this kind of competition around, it is not very easy for you to handle your Digital Marketing strategies on your own, and in order to make it successful and move ahead of the competition, you will need the help of a professional.
• Highly dependent on technology – Since Digital Marketing is solely dependent on technology, there can be instances where errors could happen and cause prospective customers to move away from you. Testing your website for errors, proofreading content, etc is a must if you want to avoid such situations.
• Time-consuming – If you don’t plan out your Digital Marketing strategy and don’t set proper achievable goals, it will take a lot of time to set up your digital marketing efforts, which will result in the waste of valuable time and resources.
• Negative feedback – Having an online presence means that any negative feedback you get is also visible to everyone out there, including prospective customers. In the case of such a situation, you will need to have a proper contingency plan available to counter the negative effects.
• Privacy issues – There are a lot of legal implications in collecting personal data of individuals, hence absolute caution and care must be taken, and compliance with the law and regulations is a must.