Marketing has invariably been given priority when we talk about service industry. This type of industry caters to the need of target audience and sometimes they also put in a lot of efforts to provoke a need in them which can only be done by carrying out effective marketing and advertising strategies. Before we go into a deeper discussion, we must first look into what is this industry all about? Basically, service industry encapsulates every industry that renders their services including tangible and intangible products to their clients. It can be any type of industry from accounting to cleaning to laundry to plumber etc. This is why; we can say that there is altogether a different marketing and advertising approach for different type of industry. I have been working in this marketing industry for years and my experience says that there are two different strategies that one can work with when you want to develop great brand which are: 1- Traditional advertising mediums. 2- Online advertising mediums. They both have their own way of persuading their potential clients. For me, online marketing has taken over the world with its tremendous benefits on a very low investment package. One of such method is customer service logos design. There are different mechanisms through which one can create a perfect brand recognition device may be this is why; there are thousands of logo designers available in graphic design industry. If you don't believe me; you can also have a search on Google to find various graphic design businesses that are running their companies in full swing. All in all, this business sounds very lucrative in the prevalent circumstances where every company is struggling to set a unique business identity in the crowd of so many competitors. There are always some gray shades consociated with every business, for instance; various company owners tries their hand on creating a brand mark for themselves which culminates nothing but a drawing that looks similar to that of a student studying in third standard. There are other futile ways of getting a corporate identity for almost free as well such as free logo design software available in a huge quantity over the internet. If you want to come up with something very common and low quality then you can surely go with this option. There is nothing out of the world in it. It just selects some of the predefined stored templates and deliver you with same old results like if you want to create cleaning service logos then you might get the same design presented in a different way every time you ask for it and you will never know if the brand mark you have designed resembles your competitor's logo design. Therefore, it is crucial to understand what goes into creating a perfect brand identity for your business because it is the one who will represent your company to the world. Furthermore, you must leave this work to professionals as they are adept at designing process.