Benefits of Facebook Advertising: How Facebook Ads Help!

Create brand awareness and get more leads and conversions. It is where millions of people spend a lot of their daily time, especially platforms such as Facebook, Instagram, Twitter, etc.

Out of all the social media platforms around these days, Facebook is undoubtedly the most widely used, and utilizing the potential on Facebook to grow your business is a tactic used by many businesses. Creating and running Facebook ads can be very beneficial to businesses and is considered to be a very good investment, with a high ROI.

Here are some of the reasons you should be advertising on Facebook according to any recognized Facebook Advertising Agency in Melbourne.

• It’s highly effective – More and more people are using Facebook on a daily basis. At any given time, there are millions of users browsing through Facebook, which means that this is where the majority of your customers are. These users are also active buyers and your presence on Facebook can influence the buying decisions of these users. So what better way to reach them than on the very platform they are using?

• Advanced targeting – According to a Facebook Advertising Agency in Melbourne, Facebook has a wide range of targeting options, so it is very easy for a business to reach its ideal target audience. You can select your target audience based on demographics such as location, age etc, as well as users’ interests, preferences and behaviour. Because of this, your ads will be displayed to the most relevant users who have the potential to convert into a sale. You can also select the type of ad and budget, as well as customise your ad according to your marketing goals.

• Easy on the budget – Facebook advertising is very low cost. You can reach thousands of people with very little ad spend when compared to traditional advertising methods. Whether you are a small home based business or a large corporation, Facebook offers the same opportunities for everyone.

• Increased customer engagement – Customer engagement builds trust in your business, and with Facebook you can engage with your customers on an increased and much more personalised level, which means that the interest they have in your business is maintained at all times.

• Analytics – With Facebook you can get comprehensive reporting and analytics on how your ad campaign has performed, and helps you see what is successful and what is not. Facebook offers very flexible tracking methods so that even small minute details can be tracked and measured.

• Effective remarketing – Facebook offers remarketing tools that help businesses to reach out to those customers or users who have seen their products before, and shown an interest in them, and are still at a point where their buying decisions could be influenced. You can remarket products using ads for special offers etc that entice potential customers.

• Custom Call-to-Action buttons – These Call-to-Action buttons which are available on Facebook advertising tools is a fabulous way of increasing conversion rates. These give potential customers’ explicit instructions on what you want them to do, such as Sign Up, Register Now or Buy Now. Calls-to-Action can be one of the main influencing factors of your advertisement.