Christmas and the New Year are approaching. People frequently go shopping and spend a great deal of time decorating their homes. They simply do not have enough time to prepare dinner, so they will almost certainly eat out.
You should take advantage of this as a restaurant owner to increase your restaurant revenue. With so many alternatives for diners, it's critical to invest in the correct marketing strategies to bring them in the door.
1. Let People Know You’re Open On Christmas
Many restaurants will be closed for the holidays, so if you're open, this is your moment to shine. Make it known that you will be serving your consumers in whatever manner possible during the Christmas season.
Customers should be able to see that you're open and accepting orders on Christmas when they visit your website. Consider including a banner in traditional Christmas colours to draw attention (red, green, and gold).
Emails should be sent: Inform your existing clients by email or SMS that they are welcome to spend Christmas Eve at your restaurant. As a result, you'll have a better chance of growing restaurant sales.
Use social media to your advantage: Facebook and Instagram can help you reach a larger audience, so don't forget to inform your fans.
2. Encourage People to Book a Table
Allowing people to reserve a table ahead of time ensures that they will not have to deal with rush hours or queues. They are welcome to come at any time and will be seated at a table set aside for them.
This makes it easier for you to estimate the number of people who will attend and plan accordingly. However, when setting up tables for them to sit, keep in mind the social distancing rules.
3. Create a Christmas-themed Menu
Throughout the week, most restaurants will serve special Christmas dishes. You need to build a unique menu that makes you stand out if you want to attract as many consumers as possible. Here are some Christmas-themed restaurant ideas.
Peppermint bark
Roasted turkey with stuffing
Roasted and mashed potatoes
Pheasant
Eggnog
Brussels sprout with ginger
Roast beef tenderloin
Green bean casserole
Baked ham
4. Reward Your Regular Customers
One of the finest ways to create a long-term relationship with your regular customers and foster loyalty while growing restaurant sales is to reward them for dining at your restaurant during the holidays.
Send out emails to all of your customers with discount coupons to encourage them to come to your business. If a discount isn't possible, a complimentary dessert will suffice.
The goal is to make this a memorable experience for them. And if they have a good time at your restaurant, they will most likely tell their friends and coworkers about it (the same goes for new customers as well).
5. Don’t Forget to Decorate Your Restaurant
Restaurants must have Christmas decorations. You should, however, look beyond Christmas trees.
Here are some Christmas decorating ideas to make your home the talk of the neighbourhood.
To greet your visitors, hang a wreath on your door.
Dress your employees in red and white.
Dress the manager of your restaurant in a Santa suit.
To entice passersby, decorate your windows with red and green ornaments.
On each table, place a bottle with greenery, ornaments, and fairy lights.
Source: https://eatanceapp.com/10-strategies-boost-your-restaurant-sales-this-christmas/