Website designing require the efforts of a skilled developer – one who can transform complexity into simplicity. Only a well-designed website is not what you want (or should want) to compete with millions of websites present out there in the world of Internet. So what is that X-factor? What can make your website different from those of your competitors?
Obviously, everyone strives to make their website memorable and design it in such a way that it lasts an unforgettable expression on the visitor's mind. But it's not about thinking big, but about how!
Let's find out that how!
There's no limit to fun and creativity – but only when they're led by your objective!
Fun-filled, creative website design can help us in producing a more engaging website as generating smiles on the faces is the best way to establish a connection; a little humor can break the ice and urges people to take a step ahead.
Here we are not advising you to make a circus site as there is a fine line between sensible design and silly design. And to make your website sound professional, its design must convey your business objective as well. Make it a delightful experience so that remember your message not only gets conveyed but stays with them (your targeted audience).
Things that you can't afford to overlook!
Some pivotal factors that must be kept into consideration while designing an interactive web page are:
What to add, where to add and how much to add?
Right amount of interaction at the right places can create a memorable experience, but too much of it can backfire as well, driving your site visitors away.
Proper balance
The most successful websites are those which have the balance of both: what you want to convey and what people are looking for. If visitors don't find the elements they are looking, they will definitely play a major role in taking your website's bounce rate northwards. For ensuring the proper balance, never stop doing your market research and always keep a tab on changes in the buying behavior of people.
Infographics
It is a general approach of thinking that some websites can't be highly interactive as they provide other kind of services. The answer is yes. But that doesn't mean they can't be interactive at all. And in the age of infographics, what other best way you have? Infographics are graciously adopted by many popular brands nowadays and you should too incorporate them in your website to better the way you engage with your visitors.
Summing up
Finally, your aim should be to design a memorable website to leave an impression on people, not to lose them forever either with no interaction or too much of it. Also, keep an eye on your target audience so that your website not only looks attractive but also ensures more and more conversions.
This post is contributed by PixelCrayons, a web development firm that specializes in
CMS Web Development and
eCommerce Web Development.