Capacitive touch and switch technologies have advanced rapidly in recent years and much of the current consumer population relate these sleek interfaces with modern and high tech industries. By using customized capacitive switches on machines that their customers will use and have these machines bear their names, brand, and general visual design, companies can exploit a new avenue for marketing and create a correlation between high technology and their company in the customer mind.
How Capacitive Switches Work
Capacitive Switches work by sensing the body capacitance of the user as input and most do not require or measure the force of the button press to be activated. This technology is relatively new to the consumer market and can often be found on the most advanced mobile phones and gadgets as part of their screens and even as replacement for buttons on more modern devices. This makes machines and gadgets that use capacitive touch technology feel effectively more advanced than those that use other options.
Membrane Switches as Alternative to Capacitive Technology
Although capacitive input devices use more advanced methods, there are several applications that will not work with them and some where consumers will feel more secure when using input options that have a tactile response. Membrane Switches are often the best solution to this as it keeps the modern look and feel of capacitive technologies with a reliable and proven technology that the consumers are familiar with. Modern membrane based input devices can have tactile or non-tactile domes and a variety of overlay material options.
Effective Customization for Switches
One of the most obvious ways to customize a capacitive input or membrane switch panel is placing the name, logo, or brand, of the company into the viewable area. Another is to include corporate graphic design options onto the panels like custom fonts or decorative flourishes that can improve brand recognition and retention. Often, electronics that are provide for customer use are branded with the manufacturers name and logo but replacing these with customized options can improve how a customer sees the company that bought the product.
Capacitive switches and membrane panels are new technologies that can help improve products and user interfaces at many business locations. Having these options customized for a company’s particular application is a proven and effective way of reaching out to customers and employees.