We all have favorite colors and every color depicts some meaning. Different colors in different cultures depict different meanings. If we talk about a website, then the color of a website also depicts some meaning as behind every color there exists a certain psychology. If we talk about an online store, then the color of that store also depicts some meaning.
Different colors used by an online store can put a great impact on the mood of the customers. Attractive,bright and good colors always make a site look beautiful and catches the customer's eye. Hence, if your site is attractive enough then only you can grab the attention of customers. You need to make a beautiful layout of colors not only to attract the customer's eye but to lead your business to the success phase too.
Color plays a vital role in an ecommerce website's design. Different combinations of colors depict different messages, similarly if we talk about an online store a proper combination of colors can bring a potential and devoted customer to your store. So what color is your site? What message is your site giving to the customers? Want to know about it? Below mentioned are some colors with their meanings that might help you in knowing what message is your site delivering to the customers:
Represents: Strength and power
Being a very strong color, black always denotes power and strength which is generally used for luxury and branded products. But on the other side it also denotes death, arrogance, etc. Hence, make sure that you do not over use black color in your site and use it as a secondary color.
Represents: Peace, loyalty and trust
When we talk about loyalty and trust in a website, then the payment page should always be filled with blue color.
Represents: cleanliness and purity
Generally a wedding based website uses white color to make the customers feel a sense of purity. But apart from the wedding thing, white is a natural and basic color that can be used as the main color of any ecommerce site.
Represents: Nature and Wealth
Green is a very bright color that easily catches the eye of a customer. It can be used for an overall website design.
Represents: Love, anger and Danger
Red is a very bright, strong, and a powerful color that easily puts a great impact on the customer's mind. If you are offering some special deal or scheme you can highlight it with red to give it a bit of more importance.
It is amazing how a color can change the mind of your customer. Next time whenever you visit a website, try to understand the message that the site is delivering through its color scheme.