E-commerce has been growing 15% every year but it grew over twice that number in 2020. According to the report the outbreak of coronavirus pandemic in 2020 bring dramatic rise in e-commerce with increased online retail sales. Similarly the potential for e-commerce to grow in 2021 with some key trends. If you are thinking to build an e-commerce website or app, knowing these latest trends will help you to shape your e-commerce development. Let’s see top 10 e-commerce trends in 2021.
Shoppable pics and interactive videos are new frontier in e-commerce. Videos provides another dimension to marketing the products. Videos can vary from unboxing videos to tutorials or explainer videos. Product videos can be converted into a slideshow and user-generated content can be reposted to capitalize on the video frenzy. Place videos on websites- stream unboxing of the new product.
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AI devices such as amazon echo, google home assistant, alexa, and increase in the quality of voice channels for commerce attracts potential consumers very rapidly. Till 2025, 75% of the households will have sensible speakers. Optimizing this voice search in online business is easy and effective too. It is important to encourage organic traffic from voice searches by providing sharing responses to the consumer’s queries. Attract potential consumers by giving them engagement through higher content development. All by itself, in case they are looking at a solution to their inquiry, they will twig from your blog entries. If customers are checking out an answer to their question, they will check your blog posts. Optimizing content, adding new skills within voice channels, language support, voice navigation visibility on websites or apps.
In the e-commerce, Omnichannel strategies are especially for brands looking to expand. Lots of customers shop online means the consistency and cohesiveness of e-commerce brands needs to get popular across marketplaces and social media.
With omnichannel experiences you should expect to see more in 2021, including social selling through video content, as customers spend a lot of time in watching videos. Also, as customers watch a product video, there’s more possibility that they’ll buy it, that makes social selling via video.
Omnichannel eases the work of marketers to verify that their campaigns result in offline sales. Multi-channel attribution makes it possible to meet customers across channels, and deploy analytics across channels to study omnichannel performance.
In the outbreak of coronavirus pandemic, multi-channel attribution will go a long way in ensuring that e-commerce brands track their omnichannel success with more accuracy.
Omnichannel experience ensures that customers’ feelings of disconnectedness brought about by the worldwide pandemic reduces. Shortly, omnichannel technology is a viable solution to customer disconnect and isolation.
Shoppable video and touchless or contactless transaction are great omnichannel solutions that help brands target specific segments and provide more convenience.
Coronavirus outbreak pushes us towards digital, e-commerce brands will have to work smarter to deliver rich and compelling experiences for customers. Technologies gives brands more opportunities to get creative and innovative with their stores and offerings. Augmented reality is a way that e-commerce brands can opt to deliver the best possible experience. Customers can be immersed in exciting and engaging e-commerce experience through video, AR and 3D technologies, to give better feeling and engagement while giving the customers something they can associate with.
More than 120k stores will be using AR technologies by 2021, that promises a richer experience. E-commerce customers together will drive the take-up of AR technologies in the e-commerce sector. Also AR technologies can resolve the challenge of inability to see the product firsthand. With AR experiences, it is possible to visualize products they’re interested in and intend to buy.
Also, AR will help customers to understand their needs and whether the products they want to buy meet needs and demands.
Customers are responding to increasing online clutter with a desire for products that look clean and simple. Most of the e-commerce designs for 2020 include minimalistic design and 2021 will introduce minimalist color palettes including white, tan, grey and other neutral colors. This minimalist design focuses on: Neutral backgrounds, plain text and simple graphics, minimal navigation items, central search, clean product pages with pop-under description etc.
Shopping from phones is increasing. Mobile e-commerce anticipated to claim 73% of global e-commerce market in 2021. Given this growth, e-Commerce must become increasingly mobile-oriented by design, instead of an afterthought. Lots of brands are investing in mobile apps for e-Commerce to add greater value, demonstrated to increase conversion, revenue and loyalty.
Know details of mobile e-commerce at- Mobile Commerce App Development- All You Need To Know About
Word of mouth are always powerful in marketing. Online reviews and other user-generated content directly influences customers’ confidence and trust. In 2021, lots of online buyers will not even buy a product without reading a user-generated reviews about a product. User-generated content include organic social photos and content boosted by brands, online reviews, influencer marketing,FAQ forums and discussion boards.
Future of e-Commerce businesses depends on customer interactions and so conversational chatbots will be the best to step forward in the direction. Chatbots can take care of a wide range of services from customer service to generate leads for business. Nearly 1.4 billion people are using chatbots. Messaging apps have already got them used to this form of interaction, making things easy for you. There is a need for e-commerce and retail platforms to have conversational chatbots. These can be deploy on the platform as well as various social apps.