This could be a direct result of the increase in consumers going ‘online’ for most of their day to day activities.
With this increased competition in eCommerce businesses, what can you do to stay ahead of the competition? Here are some tried and tested strategies in ecommerce digital marketing in Melbourne, to give your business that extra edge.
Search Engine Optimization (SEO) – Customers should be able to easily find your website, and for this, you need to rank in top positions in search engine results pages. This is why you need effective SEO. Through SEO you can increase the quantity of high-quality traffic to your website by identifying the right keywords and by optimizing your website and content.
Pay-Per-Click (PPC) – While you establish organic rankings and traffic, it is equally important to reach highly targeted potential customers through paid advertising. Through PPC, you can display your ads to highly targeted customers at the exact moment they are searching for similar products and services.
Social Media – Millions of people are on social media platforms like Facebook and Instagram at any given time, and advertising on these is an effective strategy used in ecommerce digital marketing in Melbourne and is the ideal way to reach your target market. Not only creating leads, but you can build engagement with your customers through Social Media.
Content Marketing – Creating and sharing informative and compelling content is very important for eCommerce businesses, as this increases brand loyalty and builds a good reputation for the business.
Email Marketing – Email Marketing is a great way of retargeting those customers who have already visited your website before. It is a great way of building relationships with your customers, as well as keeping them informed about new products, etc.