According to statistics, over 90 percent of people searching for legal advice, whether related to personal injury or a divorce, will turn to the internet for the information they require. A steady increase in searches for legal support is being recorded every year. This means that being online as a lawyer is a big step towards getting more customers.
More People are Online
If you were to measure the number of hours people spend on their mobile phones and compare them to the time they spend in front of a television screen or reading a newspaper, you will discover that there are more people online and chances are your customers are there too. The internet is a source of information as well as entertainment and communication so it makes sense to reach your prospective clients there.
Concentrate on a Particular Legal Area
According to the analytics of keywords that searchers use, SEO will work for you if you have a specialized presence online. Searchers will look for “personal injury lawyer” as or opposed to “lawyer.” A quick look at the top-ranked legal firms in search results will reveal that these firms focused on a specific area of law as opposed to full-service legal practice.
Maintain an Active Blog
Simply having a website will not be enough, neither will having a blog with a few outdated posts. The idea is to have an active blog. In the world of SEO, quality content sells, so regularly posting useful blog articles will help you not just to increase organic traffic, but also to prove you are an authority in your field.
Target the Right People
SEO marketing is far more than just getting lots of organic traffic to your website, you also need to know what kind of traffic will be beneficial for your firm. Interesting blog posts may attract a number of people, but in the end, they may not be looking for legal representation.
Optimize for Local SEO
You must attract customers that are near you, this is just as important as attracting the right people. Most people will not want to cross state lines to meet with a lawyer and that is why they will add the city in which they are in as they type a keyword in the search. It is also worth noting that Google will first show results for businesses near the searcher. There are many things you may have to do to optimize for local SEO.
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