An SEO campaign is not complete without using web metrics and analytics. Unlike traditional advertising when the only way to measure whether your campaign works is when somebody goes to your store and buy something, an SEO company can help set up a measuring mechanism to give you a pretty good idea how your clients and potential customers behave. It can do this by tracking the location of the visitors, the keywords used, what tabs and buttons they push on your site, and how long the visit lasts.With all that information in your hands, you can change the design that doesn’t work or optimize a page that’s sluggish.
Traffic Logs
This is also called site stats which weigh website hits, unique and repeat visitors, the visited pages, entry and exit pages and the amount of time visitors spend on your site. That’s good for most sites, even personal blogs, but new metrics now will measure browsing and buying rates, costs of customer acquisitions and more importantly, the rate of conversion. This is why you hire an Orange County SEO company in the first place—to boost your sales from all that increased traffic. New technologies involving metrics are being introduced every few months, particularly related to businesses, and you want to work with a company that is updated on the new software’s.
How does your customer behave?
This is more complicated because there’s no way you can account for human nature. The tools and metrics will only show you how people stumbled upon your site and what pages they land on. Did they follow the direction you wanted them to take in navigating your site? Or did they log off immediately after visiting your site? If so, what was the exit page? With the results of the analytics, the SEO Company in Los Angeles can provide an analysis of the profile and navigating patterns of your visitors, thereby giving an educated approximation of how they behave.
Choosing a partner
The crucial decision therefore is choosing the specialist who can help build your presence on the web and bolster your brand. More than social media sites, search engine is still the primary destination for people looking for services or products on the web. The SEO Company will offer you complete online marketing solutions from search engine and social media optimization, pay per click advertising, e-commerce, email marketing in order to achieve high rankings.