As with the emergence of anything unheard of before or not so common this branding tool was also not so easily accepted by the people earlier on. People were always concerned about the cost effectiveness of a logo. Of course business owners are concerned about how much money they should spend on their logo designing and who is the right person to do the job using all their precious funds. Still, after all the ups and downs of the business world and the ethical and financial acceptance of logo and its importance people go haywire about the logo design costs .Very often it has been observed that the clients would go on rejecting a unique and perfectly suitable logo design on the basis of cost even though it is not a problem for them. This is what takes the inspiration out of the designer and kills his creative instincts. In order to understand why and how the worth of a logo design is decided or should be decided on the part of the designer himself. After all he is the one who injects life into the image of the company is most important branding tool. What happens is that when the logo design costs are considered and estimated the creativity and the time the designer has spent on the design is inadvertently neglected which the soul force behind the whole package. The fact that you can never pay for the creativity of a human mind is ignored and the logo design costs are determined on other factors like the time spent, the resources used and the final product. If these three factors are what matter the most then why do not the business owners buy logo online or download logo designing softwares to design cost effective logos themselves. The point is when a designer is onto designing the logo for your company or business he is giving you his brains not just his time. He injects his creative thinking along with the specification that you have provided him with and he tries his utmost to give you what you and your business need. It is understandable that small business owners and startup business owners are low on finances and they always tend to discover easier and cheaper ways to get whatever they need for themselves but so is the designer and it should be acknowledged and understood on the part of the business owners or they can always buy logo online or use a free logo designing software to get what they want.