With such a drastic increase in coffee shops everywhere, it has become necessary to create a brand identity that differentiates it from the rest. A logo is a brand identity that will talk on the behalf of your business whether you are physically present there or not. Let us now discuss what is the real purpose of a cafe logo design ? Obviously, you want to imprint your brand identity on the minds of your existing and potential customers and that can only be done when your corporate identity is unique and alluring. A coffee shop identity would always be there to represent your company to the viewers. It is a multi-purpose phenomenon which will provide you an edge over your competitors. But with so many coffee shop identities in the market; it has become even more difficult to recognize a brand. Not only that every coffee shop owner wants a conventional and common logo for his business such as a coffee mug incorporated in it. This is the first thing which springs into the mind of a coffee shop owner when it comes to create a brand identity but don’t you think it will only confuse your customers. The idea about incorporating a coffee mug in the logo is so overly done that one should come up with new and refreshing ideas if he wants to establish a brand in the market. Let me tell you an example; have you ever seen rainforest cafe logo ? If not then search for it. It is done in a very different and unconventional way that has made its mark in the crowd of so many coffee shop businesses. It just consists of the text,” Rainforest Café” with no icon in it. Still it has turned itself into a well known brand. Therefore, café owners should come up with a representation that symbolizes the unique selling proposition of their coffee shop in a way that is unique, refreshing and enthralling. Don’t you know, it is a store which is in front of the people, the frontage and signage would make it clear to the passersby that it’s a coffee shop so you don’t have to reinforce it by employing a mug in your corporate identity? So, to be unconventional, unique and unparalleled is the meat and potatoes of the whole argument. All you have to do is to find a professional graphic design service that will ensure a stand out corporate identity for your business but be careful in selecting a graphic design service as there are so many out there. For this purpose, you need to conduct a brief research work and find the best one in town which will not only suit your pocket but also deliver the final result as per your business requirements. So, don’t waste any further time and get your café business identity from a professional graphic designer in no time.