There are so many sports that are played these days which does not only provide physical health but mental health as well. There are many games that are played for centuries and are still on the top. Golf is one out of these games which have been played for centuries now and have molded successfully in the modern age games. You might find it amazing that the golf as we know it today dates back to 15th century played in the eastern coast of Scotland in the Kingdom of Fife. Some historical facts have also illustrated that it is also somehow related to Kolven from Holland and Chole from Belguim. However, nobody can deny that it is now in the list of top games played globally. To be on the top is easy but its really hard to maintain that position but this game has not only reached the top slot but also sustained this position so far. This globally recognized phenomenon has extended its popularity to each and every household even though it is a very expensive game. So, in the heap of so many clubs, a need to establish a separate identity came in the form of corporate golf logo. Most of the golf club owners have stepped into marketing their business to their target audience with the help of these brand mark identities. The target audiences for golf clubs are generally from the upper class society and as the upper middle class is usually a small portion of a society which makes it a lot easier for a marketer to target them but the question is; where to find them easily? Generally, people in the top management, bankers, lawyers and doctors can be consociated with the upper middle class. Therefore, a brand mark identity is created effectively to target this segregated area of a society. Brand mark identity would do wonders for your business if you use it cleverly to target your audience. There are several ways to do that, for example; a polo shirt is an ideal way to let the world know about your golf club. You can use your golf logo design on these polo shirts and give it to the golfers. This will result into many benefits for your business. The polo shirts are handy enough to be taken anywhere so wherever they will take the polo shirts, your logo will go with them which will eventually double the exposure of your club. Another way to use your brand mark to the maximum advantage is to employ it on your website. I am sure you have a website of your club which is exhibiting each and every service you provide to your valuable members. Hence, you have an edge over other businesses as the market you are targeting is very small. On average, a society generally consists of only three percent of the upper middle class which makes it a lot easier for a marketer to target them. Moreover, there are other various ways to project your golf club logo, all you have to do it to think creatively and intelligently.