There are various factors that must be considered for possible profitability of a website. Quality and appearance of content, products presentation and description, and promotion of the products and services are some of these factors. Website that you have developed may look excellent, but it won’t give profit if it does not have the features to attract quality traffic. Hence the purpose of designing website won’t accomplish. In order to get desired success and ROI, there are many factors that need to be considered in the process of custom web development.
In order to attract huge number of visitors and to score high ranking on search engines, offer valuable content to your visitors and update it on regular basis. Effective content stuffed with significant keywords will give more realistic feel to the visitors. People want to browse those sites that offer fresh and informative content frequently and when visitors will find the same in your site, they will love to come back again and again. In addition, creating a blog is also a good step to bring people to your website. It's one of the few things that attract search traffic and boosts Google ranking of a website.
Next thing you need to provide in your website is an easy to use and understandable site navigation menu. Try to make navigation as simple as possible so that visitors will not get lost while visiting your website. Try to avoid flashy or dropdown menus as they will make navigation between web pages more complicated. When users will find your site simple, clear and easy to navigate, they will come back again and again. Another thing, you need to consider is to avoid unnecessary use of splash pages or screens as they do not reflect real purpose of website and its content. They just emphasize on beautiful images and attractive words such as “Welcome to” or “Press enter to visit site”. A successful website never give any reason to its visitors to press “back” button and go back to visit some other site. The best website is one that focuses on its real purpose, products and services without using the splash screen. Thus, you need to pay attention on product representation, aim of the website, special offers in order to attract quality traffic.
Avoid use of background audio as repeated audio music running on your website might be irritating for those visitors who want to read website’s content and want to stay on your site for longer duration. And, if you want to have an audio on your website then make sure to provide volume control. Audio should be set on “off” by default and give visitor privilege to listen audio on their choice. In addition, try to avoid annoying pop-up and pop-under. Pop-up is a new browser window that appears over the current visiting web page and pop-under is a new browser window that stays behind the viewed page. Pop-up windows are quite disturbing and annoying, therefore restrict unnecessary use of pop-ups so that it does not force visitor away from the website.
These days, many companies are offering desired services at reasonable prices. Go in for the services of a reliable web design company which has a proven record of having satisfactorily served a good number of customers.