In a competitive ecommerce market businesses are trying newer ways to attract customers and showcase their products in an attractive way. Videos have become the medium of choice in this endeavor as they allow you to attract the customers. Videos can help you in a lot of ways such as improve the conversion rate and SEO rankings of your online store. Let us now take a look at some of the advantages of using videos that can boost your online sales. Informative – The YouTube revolution had led to an increased appetite for videos among the Internet users. Customers are no longer satisfied seeing picture of the products especially gadgets. They want to know more about the features and functionalities and this can only be presented using videos. So if you are offering video reviews to your customers you have more chances of grabbing the sale compared to your competitor. Age of Web 2.0 – We have moved to the Web 2.0, where the customer shall decide what to buy and whether your ecommerce site is good enough. Here everything is thrown open to the customers and they will pick the best. Thus your online store will have to stand ahead of the crowd and videos are one of the most potent ways of doing so. Videos add a sense of glossy touch to your online store. Customer Engagement – One of the first things that you look for with an online product is engagement with your customers. Videos are engaging compared to long pages of reviews and few images that we have been used to all these years. You can also make use of user generated videos where your buyers create videos of the products for others to see. This creates a sense of authenticity and trust among the users. Social Media – There are some social media platforms such as Pinterest where users pin images and videos of their choice and share them in the network. This helps in promoting your products and store virally on the network. You can draw maximum mileage out of these platforms and drive in a lot of traffic to your online store and hence increase your sales. SEO Rankings – Over the last few months you have noticed that Google searches offer you video results for your searches. It is also an open secret that there are most text based results than video based results for every keyword or product that you want to cash on. Thus your chances of gaining pole position with videos are more compared to writing a review of the product. You need to cash in on this factor and add to your conversion rate. Having videos for your ecommerce site isn’t difficult anymore with technologies such as YouTube in place. You can easily create a dedicated YouTube channel for your products and use the feed in your online store. However if you are looking for a totally customized video showcase you can very well create your own video streaming solution from your own server.
Author Bio:
DrupalJungle is a full-time Drupal development firm that thrives of giving its clients the best of Drupal. The firm renders everything that's there to Drupal; its core services, however, include Drupal eCommerce development and custom Drupal development.