By finding an experienced digital marketing agency in Melbourne, you can save yourself time and money by having a group of experts create your digital marketing plan for you.
Adapting to the “new normal” of digital marketing:
Due to the pandemic, customers have formed new shopping habits and have different expectations for the online presence of brands they interact with. This has also caused the social media landscape change, users are looking for engaging ways to stay connected to family and friends and find sources of entertainment while stuck at home, causing usage for sites such as Facebook and Instagram to have dramatically increased during the COVID-19 outbreak. Google searches are also increasing as people are shopping online now more than ever. While we don’t know how long this increased usage of sites like these will continue it’s best to get started now to see the benefits for your business. If you haven’t already, start applying Google Ads to your current strategy as well as advertising on social media to increase your brand reach and recognition while there are currently more eyes watching these spaces. The need to adapt quickly to change within social media marketing is important now more than ever as new channels emerge and gain popularity.
A number of industries have been affected by the outbreak but with guidance from a digital marketing agency in Melbourne, you will be able to make the most of an unprecedented and challenging situation. Companies within the real estate and education industries were impacted quite heavily due to restrictions preventing open days and inspections from happening in the same way or at all. The healthcare industry also saw significant changes in how they had to operate and keep everything clean and safe while providing patient care. As the restrictions are now eased, the industries are gaining more traction and it’s the best time to rethink your digital strategy and approach an experienced digital marketing agency in Melbourne.
Staying ahead of the SEM & SEO game:
Both SEO and SEM are important digital marketing strategies that should be checked on often to ensure you are utilizing them in the best possible way for your business. As the SEO algorithms are constantly changing and evolving with Google updates, it is important to stay on top of it in order to stay relevant and continue showing up in your customer’s search results. It is also important to update your business page with your location so the SEO algorithm shows your business in local results. Consumers that search for a specific business or product category along with their location usually have a higher intent to purchase, so with your location added to your business information these consumers can become easy conversions.
Many marketing trends from previous years are still going strong, so while it is important to get a head start on 2021 trends you should first start by implementing previous trends you haven’t yet adopted so you don’t get left behind. More and more people are looking for a personalized experience online, so it will be crucial to implement customized customer communication based on their demographics, interests, and buying habits.
Kick-Off 2021
Many Australian businesses were affected by COVID-19 and the subsequent lockdown and had to adapt their digital marketing strategies to match the new habits and demands from consumers. 2021 will require businesses to continue adapting their digital marketing strategies to keep up with new trends. These days, how a brand uses technology and marketing strategies could either make or break their business.
If you’re already running paid advertising for your business, conducting an audit is an ideal way to identify any gaps or weaknesses within your strategy and find solutions to start your 2021 off strong and ready for any challenges that may come your way. It is possible to conduct these audits either in-house or through a third party with each option having its own pros and cons, however, outsourcing an audit from a digital marketing team can allow you to gain insight from an outsider’s perspective. By getting a third party digital marketing agency in Melbourne to carry out your Google Ads audit, you can gain invaluable insights and uncover opportunities you might have missed.
Improve your digital marketing strategy and make your brand stand out ready for new and returning customers in 2021.