According to a recent poll, 67 percent of US consumers prefer to order food from a restaurant's own app over third-party platforms, while only 33 percent prefer third-party platforms.
Additionally, clients who download a restaurant's mobile app order twice as frequently as those who do not.
This indicates that additional orders are on their way!
However, before you start receiving orders, you must inform your potential clients that you have a mobile app. In order to maximize client lifetime value, you must also keep them.
1- Encourage Your Website Visitors to Download Your Mobile App
If you already have a website, use it to tell your clients about your app and encourage them to download it. Choose the restaurant ordering website version of the Eatance if you don't have one. We'll assist you with making one for free.
We'll also assist you with including app marketing on your website in order to increase downloads.
As a result, here are some suggestions for promoting your app on your website:
Add a banner to the top of the page that emphasizes the fact that you have a mobile app.
Add a link to your mobile app in the website's right top corner.
After the user puts an order, show a popup stating that online ordering has just been a whole lot easier with your mobile app.
2- Include a Flyer Promoting Your App In Every Takeaway Order
Every customer encounter, including takeaway orders, should include the promotion of your mobile app.
Include a leaflet showcasing your mobile app every time someone purchases food from you (online, third-party, or takeaway). Mention the app's main advantages as well (e.g., hassle-free ordering, simple checkout, easy re-ordering, etc.).
Create a QR code that directs customers to the app store, making it easy for them to download the app.
You can also develop a personalized packaging box to keep each buyer informed about the software. Plus, making packaging boxes isn't prohibitively expensive.
3- Advertise Your App on Social Media
Social media can be a game-changer when it comes to app promotion. It enables you to reach out to folks who are most likely to download your app.
Here's how to use social media to get more people to download your app:
Begin by posting a message to your followers announcing the debut of your mobile app. To attract consumers to download your app, highlight its major features (e.g., app-only deals).
Share the article on social media (Facebook, Instagram, and Twitter).
After a few days, reshare the post as a tale. Your followers are less likely to miss your tales because they display at the top of the site. It will also serve as a reminder to those who have previously seen the post to download the app.
Add a link to your Android and iOS app when you post mouthwatering food on social media so that users can order the item right away.
Use Facebook and Instagram to target individuals in your area with location-based ads and spread the word about your app.
4- Leverage Email Marketing
One of the most effective ways to reach out to your customers is through direct mail. Inform your existing customers that the app has been introduced and that the ordering process has been simplified.
You'll be able to record clients' email addresses once you've installed Eatance Multi Restaurant Pro. You may also see information about your customers, such as what they order the most, how frequently they order, when they order, and so on.
5- Don’t Ignore App Store Optimization (ASO)
ASO stands for "app store optimization," which means tweaking your software to improve its rating in app stores. This works wonderfully since clients are more likely to download your software if it appears at the top of the page rather than after the first 10-15 results.
Here are a few pointers to help you succeed at ASO.
Before you write the app's motto and description, do some keyword research. The keyword should ideally consist of "best + your major cuisine + location." Best Italian food in New York, for example.
Your services should be highlighted (home delivery, takeaway, dine-in, etc.). This can also be used as a set of keywords for relevant searches.
To improve your ranks, include keywords in brief app descriptions.
In the extended app description, mention your restaurant, cuisine, location, and services once more.
Showcase a couple of your app's screenshots (probably how to use it, from signing up to ordering food). You can also make a video of your app.
Source: https://eatanceapp.com/8-free-ways-to-promote-your-restaurant-mobile-app/