The restaurant's largest source of revenue is repeat customers. In reality, several restaurants claim that existing customers account for 50% or more of their sales.
Repeat clients are also one of your best sources of referrals. They are more likely to spread the word about your restaurant to their friends and on social media, resulting in more customers.
As a result, it makes sense to please your customers and provide them reasons to return. Here are seven effective methods for doing so.
1. Take Advantage of Customer Data
You need to know who your customers are if you want them to return to your restaurant. When customers order from you, a robust sales-optimized restaurant meal ordering website like Eatance lets you acquire customer data (email address, phone number, etc.).
You may then use the information to send customised emails to clients in order to entice them to place another order with you.
2. Provide Home Delivery Options
Customers may wish to eat at your restaurant but are unable to do so because they are unable to visit the place. You can attract those customers by offering a home delivery option.
Furthermore, due to the ease it provides, internet ordering has grown in popularity in recent years. In addition, numerous eateries have begun to offer home delivery.
You may easily encourage clients to buy more regularly from you and keep up with your competition by allowing them to order food online.
3. Leverage Remarketing Campaigns
Advertisements that target customers who have visited your website or restaurant are referred to as remarketing campaigns.
Because the ads are only shown to people who have previously expressed interest in your company, remarketing campaigns produce better results. You can utilise platforms like AdRoll, Google Ads, or Facebook Ads to perform retargeting campaigns.
4. Create a Loyalty Program
Restaurant loyalty programmes have long been successful in generating repeat business. Take, for example, Starbucks. It has almost 16 million active users, and the rewards programme accounts for 40% of total revenues.
Customers who receive reward points based on their spending at your restaurant are more likely to return. It's worth noting, though, that unless your consumers are redeeming your points, your loyalty programme will most likely fail.
5. Utilize Social Media to Interact With Customers
Social media may be a game changer when it comes to boosting repeat sales. Make use of your social media networks to promote your food, ambiance, and customer experiences.
Look for folks who have mentioned your restaurant on their social media accounts (stories, posts, or tweets). Retweet or reshare their posts on your social media accounts. This will make them feel appreciated, and their posts will serve as social proof, enticing new clients.
Source: https://eatanceapp.com/blog/7-powerful-ways-to-drive-repeat-sales-in-your-restaurant/