How to make your business logo standout among the crowd? It is the question about which business owners seek answers in order to create their strong impact among customers. In order to make their brand memorable, business owners need to incorporate a few elements in the logo design to reflect their brand identity. Logos in Encapsulated PostScript (EPS) and Graphics Interchange Format (GIF) are ideal for brands to portray their business image. Logo .eps is suitable format for brands to be utilized for print purposes. As logos in this format are scalable and editable line by line; thus, logos in Encapsulated PostScript is the right choice for brands to portray their high quality image to customers. Image manipulation program like Adobe Photoshop will also support the bitmap image of your logo in Encapsulated PostScript. Your logo .eps file will work equally well in CorelDraw, Adobe Illustrator and QuarkXPress. Logo gif is also one the most preferred formats of a logo design. Logo in gif format supports up to 8 bits per pixel; thus, allowing a single image to reference the palette of 256 distinct colors. Compression of graphics interchange format is very simple due to its feature regarding the portable network graphics. In order to keep your graphics simple on the web yet admirable; you should go for logo gif. Here are some significant features of the EPS file format: 1.EPS is the standard file format to import and export PostScript files. 2.EPS is a single page PostScript program with the purpose to be included in other pages. 3.Usually, logo .eps file is the combination of text, graphics and image. 4.It is one of the most versatile formats to be utilized for creating a logo design. 5.EPS files can be generated through various drawing and layout applications like Adobe Photoshop. 6.EPS files can also be generated through some print drivers. In order to give you some idea about the logo in gif, listed below are some features associated with the Graphics Interchange Format: 1.GIF creates the table of 256 colors out of 16 million colors. 2.It never affects the quality of an image having less than 256 colors with the variation of size. 3.Sometimes, GIF utilize nearest colors to represent each and every pixel while it supports error diffusion at times to adjust colors for nearby pixels. 4.Compression in Gif is either achieved by reducing the number of colors from heavy colored images or replacing commonly occurring pattern with a short abbreviation. 5.Gif is lossless only for images with 256 colors. Conclusion: There are distinct advantages associated with different file formats for a logo design. In short, if you are going to utilize the print media to depict your brand identity; then you should go for logo. eps file; otherwise, if you want your logo to be displayed on the web; you should go for logo in gif.