A business card is designed to introduce a company to a company’s potential clients, the brochure provides a detailed introduction to the products, price and packaging of an enterprise and a logo design represents a company to the best of its ability. A brand mark comes with incomparable benefits for a business especially for jewelers. A jewelry logo design provides massive exposure to this business if its drawn in accordance with the nature of the business you are running. You cannot use a business card on your brochure and your brochure on the business card but yes, you can employ your business identity on both the marketing scheme. This unprecedented quality gives them an edge over other marketing maneuvers. How to come up with alluring design concepts? Think hard, what type of jewelry you normally design? There must be something or some quality that sets you apart from the rest. No one can answer this but your own self. You might overlook the USP (Unique selling proposition) of your shop as sometimes you yourself don’t know what are your unique aspects and talents. It can also be something that you do as a habit and therefore, not realizing its importance. I mean if your shop is a cash cow as compared to the rest of the shops in the neighborhood then there must be something which is alluring the customers to step in to your shop. Once you have noticed that different thing in you then you can easily come up with a perfect design for your shop. There are various symbols that can be used to illustrate different types of services that a jeweler can provide. For instance; if you will show a gold chain loose at both ends in the brand mark then it will portray your ability to design different types of jewellery with ease but this will be only done when you are adept in these services. The name of the shop can be used effectively in the brand mark to tell the viewers about it because simplicity always speaks for itself. Therefore, the name of your shop in your gems logo must not be difficult for the viewers to understand otherwise it would result into other complications. Use of clear and simple fonts is another key to show off your business name to the potential buyers but using them in a way that looks stylish as well is a true art which I think can only be handled by a professional graphic designer. Showing different parts of lavishly designed necklaces, pendants, bangles, gem-sets, lockets etc will do the best but it will show your limited theme of work. On the other hand, it might be your USP as well; therefore, this problem can easily be solved with the help of a professional graphic designer because he knows his art better than the others and as he is trained and specialized in this field, he will not find it difficult to deal with the design hindrances. Hence, to come up with a mish mash of colorful graphical representation is very easy but to come up with a brand mark is difficult. Think about it!