One of my friends was very much positive of the fact that a logo has nothing to do with AT LEAST law firms, when I had a word with him on the back seated importance of brand mark identity in his mind, he replied, What has this fancy stuff to do with my law firm, it is a serious business with serious attitude. Soon after the line it is a serious business with serious attitude; I preferred to leave his office because after all he was a lawyer, I cannot win-over him. I was like; maybe it is due to such credit crunch circumstances, one rarely thinks for new marketing tactics like a law logo. After a year, in a meeting with him, he gave me his business card on which his new corporate identity was imprinted. Shocking indeed! Out of curiosity, I asked him what changed his mind. There he emphasized on the importance of planting individuality and credibility in a heap of law firms, the funny thing was that he gave me a business card of graphic design company so that I can also get a brand mark identity for my business. He was convinced by the fact that I am not the only fish in the pond, there are thousands of other law firms which are struggling hard to survive in such a fiercely competitive world of business, there I felt like a lost man in the crowd, this forced me to make up for lost time and went to a graphic design company. So, here I am with my law logo for my law firm. Attorney logo is the best way to deal with your potential clients, they are a silent debater from your law firm, it will instill the whole idea of your business slowly and gradually in the sub conscious mind of your existing and potential customer. Like my friend, I have seen many of the lawyers changing their line of perception and getting a brand mark identity for their business as well. I recently, changed my business brand identity as well to keep up with the latest logo fashion in the market. Thence, he is busy is taking his firm on the top while I am busy in taking mine!