Magento: Most Popular Business Solution Tool

There are a number of ecommerce solutions available in the market but Magento has established itself as the market leader in merely two years since its first version released. More than 30000 online stores around the world are being powered by Magento. This open source CMS solution allows you to develop robust online stores and caters to all kinds of ecommerce needs. Being open source it is highly cost-effective which helps small businesses. There are a number of factors which make Magento such a popular tool among web developers. Some of these are –

• Modular Development – Magento allows modular development which makes it extremely easy for developers to develop a website and later upgrade it as and when required. This reduces the need for coding as individual modules can be integrated into the site architecture with the click of a few buttons. There are hundreds of plugins also known as extensions which make development easy.

• Custom Appearance – The appearance of an online store is of great significance and with Magento you can achieve an absolutely unique store. This helps you create a niche for your site and adds to your brand value. The store can be designed in Photoshop and then converted into HTML, XML and CSS before being integrated into the Magento CMS.

• Multi-Store Support – Magento allows you to manage multiple stores using a single admin. This is a great advantage for businesses which create online stores for different niches. The store can be accessed and updated from anywhere in the world using a web based interface without any knowledge of coding.

• Integrated Sales – This is one feature which makes the store user-friendly and attracts the customers. All sales can be managed from a single page adding to the convenience of the customers. These stores also allow customers to shop as a guest without having to register accounts with the store.

• SEO Friendly – The online visibility of the store is important for its success and with Magento you can easily design search engine friendly stores. Magento generate clean codes which attract search engine crawlers resulting in faster indexing and higher rankings of the website. Furthermore developers hand code the website using semantic coding techniques adding to the targeted traffic.

• Secured Payment Gateway – All transactions in a Magento store are processed through a secured payment gateway which prevent malicious programs from accessing customer’s financial information. It also offers multiple payment options such as Credit cards, Internet Banking, PayPal,  Authorize.net etc. The CMS has strong layers of protection which shields the website from external threats.

• Multi-Lingual and Multi-Currency Support – With Magento you can easily design a store which caters to the global audience. Magento supports more than 30 languages helping you reach out to a large section of the global audience. You can also make use of the real-time currency converter which converts currency based on real-time exchange rates.