The condition of global business was not easy at the time when people were not aware about the internet. At that time business transactions, export-import and effective communication between two business parties was not as effective as it is today. As and when use of internet became so common, business deals became easy, reliable and much cheaper. Also many portals have come into existence for earning purpose. B2B portal is one such example. B2B or business to business portal is a wonderful method of making business transactions. In B2B portal you are required to get yourself registered and add your company and product description. This description will basically be the cost, variant, discount offers and features of the product. Now when a buyer is going through the portal and if he finds your deal suitable he can communicate with you through the portal. B2B allows any kind of business deal to take place between two parties including wholesaler, manufacturer and retailer. B2B portal development increases productivity, improves reputation, boosts web presence, projects your organization largely, saves time and money. Services like web application development, knowledge and document management are included in business to business development portal. If you are planning to launch a new product in market or redesign the existing ones then first you must analyze the market. Determine what the buyers need and what product can cater to their requirements. In this growing competition you should not forget to consider your competitors' strategies. Your target should be few major markets rather than each and every market. Analyze in which market you have strong presence and which one has the weakest. Thereafter you can implement promotional ideas like e-marketing, classifieds and others. If you have a business it is quiet natural to have hundreds of competitors. In order to stand out of the competition you need to focus on those who have greater chances of losing market share because of ineffective strategy, products or any other reason. Focus mainly on the competitors that top your list but at the same time do not ignore potential threats that other businesses can have on you. Also, keep a track of new businesses and strategies entering the market. There are businesses that do not spend money on marketing or advertising. If you are also one of them, then you are really missing something very important. In fact you should use powerful marketing strategy and spend money wisely. A useful marketing plan can help you gain a big market share even when it is downturns in the market. It is high time that you analyze business opportunities, your strength and weaknesses, and threats from competitors so as to formulate some really efficient strategies. B2B portal design should be impactful i.e. it should go along corporate branding and should be easy-to-use. B2B portals become difficult to manage when they are designed like websites. Remember portals are fundamentally very different from websites, so they must be designed with an approach different from that of website’s methodology. The content and structure of the website should be well-managed as navigation system and content leaves a strong impression on users. Since B2B portals are difficult to manage, program and if done intelligently also contributes to its success. Including web analytics software to determine user behavior, techniques to measure customer satisfaction and program to ensure technical feasibility of process and info architecture are some of the other aspects of designing a powerful B2B portal. Portal marketing and its features by providing demons and videos will help users know its capabilities and it will adopted fairly well by the users. Business to business portal is an unbeatable method of expanding your business globally. It allows increased market reach and enables the business to grow through business automation techniques. Being a business personnel, you need to firstly analyze the market – your competitors and the market trend. Focus on competitors who are threatening to your business and plan a unique strategy accordingly. Spend generously on advertising so as to market your product. Proper portal design along with effective information architecture and process design are essential to create efficient workflow. Implementing useful web portal strategies and programs to calculate user experience are equally important. PixelCrayons a reputed web development company has specialization in B2B portal development and corporate intranet development, though ecommerce, CMS and mobile also come among its primary solutions.