As you all know after the various updates by Google, Search Engine Optimization has lost its sheen. The sudden downfall in SEO had made Social Networking (SN) a very powerful tool of increasing the brand awareness and promotion of various products and services. Social Networking enables you to build trust among your target audience and avail your services. It helps to make you stand in a crowd as an industry expert.
But if you haven't received the aftereffects that you hoped for then possibility is there that you have made one or more of several common mistakes that you need to avoid.
Lets have a look over these common mistakes and the right solutions to avoid such mistakes:
Objectives are not clear
If you want to use Social networking effectively first, make or set some objectives then participate on those websites where your potential customers are available. Build a community around your prospective clients like if you are running a business of web development, better build a community in design and development section rather than sharing views on politics, because such discussions won't grab your target customers attention.
So it is very essential to be clear with your objective and then approach as per your business requirements.
Social Networking on Irregular basis
Social networking is not a one time activity, rather it is a long term process of relationship management with your prospects and customers. To keep your prospects updated with your achievements and work it is essential to have a regular presence in social networks. If you don't update your social networks on regular basis, you can never grab your client's and prospect's attention.
Impatient behavior
One mantra to attain benefits from social networking platforms is to have patience. Patience is the key to success in Social Networking as it is not a task of some days, weeks or months. It takes a lot of time in reaping benefits from Social networking activities as it is a long term process where you have to apply enough efforts and time to reap relevant benefits.
Focus On Sales Instead Of Relation-Building.
Focusing only on generating leads through social network can be a big mistake.Though networking is about creating an awareness of your brand and services, but that does'nt mean that you always have to focus on advertising your products and service.
So rather than posting on social network with only sales pitch in mind try to establish relationship with your prospects and shift your focus from selling to relation-building.
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