Now do something about it.
Much has been said about the growing trend of mobile ordering and how there is now an irreversible technological shift from desktop PCs to smartphones. AdMedia Partners observed that 25% of international media and marketing executives see mobile as the most disruptive force in their industry. You can bet smaller businesses are also in on the fact.
By Phil Talbot– go to guy | Mobile Ordering | saavi
Mobile Statistics
The numbers confirming mobile’s irreversible role in business can be overwhelming. Here are some of the mobile statistics compiled by Digby.com
Showrooming:
(‘Showrooming,’for those not familiar with the term, is checking out a product inside a real store and then searching and ordering online to get cheaper prices for the same product.)
One-in-five consumers are now showrooming. 43% of U.S. adults have participated in showrooming. 46% of showrooming shoppers still ended up making a purchase in-store, an 11-point increase from 2011.
Smartphone adoption:
Mobile and desktop usage could achieve parity inside a couple of years if both maintain a consistent trajectory. By 2014, mobile internet is predicted to take over desktop internet usage
Shopper Savviness:
4 out of 5 consumers use smartphones to shop. Nearly 50% of shoppers believe they are better informed than store associates. 40% of shoppers consult 3 or more channels before purchase, compared to 10% in 2002. 24% of consumers used a mobile device to visit a retailer’s site over Thanksgiving & Black Friday up from 14.3% in 2011.
Wallets and Coupons
Within five years, half of today’s smartphone users will be using mobile wallets as their preferred payments method. The number of US mobile coupon users will rise from 12.3 million in 2010 to 53.2 million in 2014, driven by the rapid adoption of smartphones.
Use of mobile ordering apps:
Retailers’ apps take up the most of consumers’ time at 27%, followed by online marketplace at 20%, purchase assistant at 17%, price comparison at 14%, and daily deals at 13%.Consumers spent six times as much time in retailers’ apps in December compared to a year earlier. Time spent with mobile apps starting to challenge television: consumers are spending 127 minutes per day in mobile apps-up 35 percent from 94 minutes a day in the same time last year-and spend 168 minutes watching television per day.
Benefits for brick-and-mortar stores:
65% of U.S. shoppers research products and services on a PC and make a purchase in-store. 48% use or would like to use a smartphone to shop while in-store or on the go. 80% of smartphone owners want more mobile-optimized product information while they’re shopping in stores. 54% use or would like to use digital touchscreens in-store.
Potential revenues:
Cyber Monday sales up 30% and mobile sales up 96% since 2011.Holiday sales expected to reach $54.47 billion, up 16.8% over 2011 levels. Mobile searches related to restaurants have a conversion rate of 90% with 64% converting within the hour.
New numbers are coming in all the time. A lot of data are available online for making infographics. You can even create your own chart from data at Google Mobile Planet. Here’s the chart we made from the data on how important mobile phones are to Americans:
If you own a business, the bottom-line to all these data, of course, is what should be done in order to take advantage of the mobile revolution. Should you offer a mobile-friendly website? Should you offer a mobile ordering app? What other strategies can you use? Companies like SAAVI can help you come up with solutions to these questions.
About Author – Phil Talbot is founder of Saavi.com.au – the mobile ordering specialists and the resident expert in mobile ordering systems. You can follow Saavi on Facebook.