Advertising has always been an effective marketing tool. It comes to the fore in many manifestations such as print advertising, T.V. advertising, radio advertising etc. but the newest type on the block is online advertising, though it is still a popular part of the digital form of advertising.
Online advertising has been constantly gaining importance, primarily because of the growing number of internet users every day. The internet is replete with many free online advertising portals that allow free banner exchange and free website advertising; activities which trigger the increase of web traffic. These portals allow website owners to exchange links and post free banner ads on any number of relative portals.
When online advertising is compared to traditional offline advertising, we come across many advantages of the former. Online advertising offers a wider coverage and more global presence. It can reach even far away audiences with more intensity. It can also be finely tuned to strike only a particular sect of online advertising. This costs you less comparatively and also helps you get more relevant leads. When compared to the traditional forms of advertising, this one is way more affordable and perhaps even more result productive. It also aids measurability and ability to track conversion. Its speed is also phenomenal. This form of advertising is more informative, conveys more details and also features clickable links with specific landing pages where users can get more information. Payment flexibility is another added advantage. It is mainly focused on performance based payment, so the return on the investment made is quite good. It can also easily engage audiences in the advertisements and can also help people in providing some good amount of feedbacks. It has a clear upper hand when it comes to traceability, targeting, costs and reach. Its low entry level fee is also an attractive prospect.
It creates the impact via many popularly used techniques like Pay per Click, where the advertiser purchases an advertising slot to get more realistic results and pay for Inclusion, where the search engine database includes your web site in its index.