Are you guilty of these common online food ordering mistakes?
If you manage a restaurant, the number of items on your daily to-do list is likely to make your head spin — and the last thing on your mind is maximizing your digital takeout business. But what if you're inadvertently harming your orders? Read on for frequent online meal ordering blunders and fast adjustments that can make a big difference in your brand, business, and revenue.
1. Not Having An “Order” Button at the Top of Your Website
A potential new customer who Googles your name and visits your website decides whether or not they can order from you in seconds - without having to pick up the phone or leave their couch. If you don't have this crucial button, that new consumer will go to your competitors who do.
What to do about it: Make an "Order Online" button visible in the upper right corner of your page and in the navigation (so Google can locate it), and make sure it's clickable.
2. Giving Customers Too Many Choices for Ordering, Especially When You’re Footing the Bill
You wouldn't tell your consumers that Micros is your POS system on your website, would you? What if you offered several POS systems and allowed clients to choose which one they wanted to use to place their orders? They'll probably be a little perplexed.
You wouldn't put your back-end systems on the internet, so don't put your online food ordering on there either! Customers want to know that they are placing an order with you and only you. Furthermore, commissions are exorbitant. If you're paying a high cost for each order, don't make things more difficult for yourself by linking to Grubhub or UberEats.
What to do about it: Remove any unnecessary logos and include one clear call to action, such as "Order Online" or "Order Now." Label the links by their function, not their brand name, if you utilise one online ordering platform for pickup and another for delivery. "Order for Pickup" and "Order Delivery" are two alternatives to consider.
3. Forgetting to Use Your Custom Dashboard
Every online food delivery service is unique. Have you signed up for one that allows you to be in charge? APPLY IT! You may use ChowNow's Dashboard to analyze and use consumer data, alter menu pricing, execute marketing specials, and more. Don't let the opportunity pass you by forgetting what you paid for.
What to do about it: For a reminder, contact your ChowNow account manager so you can get the most out of the product. Request a free product demo if you're not already a ChowNow customer to learn how a customized online food ordering system can help you boost sales.
4. Forgetting to Utilize Social Media
Social media is both efficient and cost-effective. Although not everyone has time to post every day, you'll find that sticking to a plan makes things easier. One post on Wednesday and Saturday will help keep your restaurant on people's minds during the week and into the weekend, and using a photo-based site (Instagram, Facebook) can help you establish your brand.
What to do about it: To ensure that your posts are effective, create a weekly calendar and evaluate social media best practices.
5. Not Using Your Marketing Contact
Your ChowNow Restaurant Success Manager has a variety of information about your restaurant to offer, and new initiatives are added all the time. ChowNow, for example, offers a monthly email campaign to increase client loyalty and retention, as well as an optional discovery platform that can be switched on and off to attract new customers. You'll reap the benefits if you stay informed!
What to do about it: Make an appointment with one of our marketing experts to discuss which options are best for your company.
Have you committed one of these online food ordering mistakes? Don’t worry! Contact an Eatanceapp marketing specialist now by contacting us if you want more tips and tricks.
Source: https://eatanceapp.com/blog/mistakes-that-restaurateurs-with-online-food-ordering-should-avoid/