For retail marketers, pricing gun is considered to be a very effective tool. These guns are used for marking prices on high volume items which are placed either in the warehouse, stockrooms or on the shelves. The labels are produced by these guns at a very high speed and can be easily done by an individual with infrequent pauses. Employees having varying skills can use these pricing guns. Following mentioned are some uses of pricing guns in the retail market: Food service The date of preparation and expiration on food items is essential and requires accuracy. All the restaurants and food item manufacturers are required to adhere properly with the health codes and mark the containers with the production and expiration dates so as to ensure that the food is healthy and fresh. With the increasing strictness in health regulations as well as inspection standards, labeling system of food items to document the dates have become very crucial. Using pricing guns with waterproof labels in it so as to print the date and time on the container in an efficient way is important. Outdoor labels There are many items which are not placed within the safe environment of a retail store. The need for outdoor labels is equally important especially in the summer time. This includes applications like stores which have sidewalk sales, parking lots, are farmers or production market or are junkyard sellers. The labels being used by the pricing guns here are made from synthetic material and have ink which is sunlight resistant so as to prevent fading away. Custom messages Rather than simply pricing items of different types, pricing guns can also incorporate custom slugs. These slugs are fitted within a port designation in the gun and then follow the printed head. This gun, now, can be used to print custom messages which are desired within the product in addition or in place of the price. The custom message may incorporate information related to sales price on other similar products. Another us of these labels can be through peel off labels which can further be used as coupons so as to encourage sales in the future. Labeling other unique products There are many retail stores which do not hold uniform stock. For instance, pawn shops and antique shops do not display items that are of the same type of price tag. There are diverse items which have different prices. Quite often the items are priced at higher or lower rates so that they can be placed within a single signage. Making use of a pricing gun to mark the items with individual prices allows different items having varying prices to be grouped on a single shelf or on the same line. Every retail marketing field these days now require a pricing gun in order to mark their products and services. In this way they are free from the hassle of attending every single customer so as to inform them about the price of the items. To find out more information about pricing guns,shop display,brochure holders and card holders visit: www.millsdisplay.com.au/