You might be wondering why there is a sudden buzz about ecommerce development. The reason is quite simple, more and more businesses are getting into the World Wide Web creating a scene of intense competition. To have a competitive edge in this sphere you need be backed by a strong and reliable technology and this is where PSD to Magento conversion emerges as a clear winner. Magento is a market leader open source content management system which offers you every solution under the sun for developing a robust ecommerce store. There are a lot of advantages that you get with a PSD to Magento store making it such a revered platform. Pros of PSD to Magento Conversion 1. Superb Look and Feel - An ecommerce website need to be visually attractive to make the customers shop for products and services and with this development technique you will have a unique looking online store. Your store can be customized in terms of color scheme, graphics, multimedia elements and structure to meet the demands of your business. There are hundreds of plugins which help you achieve high levels of functionality in your store. 2. SEO Factor - An ecommerce store has to be high on the search engine rankings to be successful and when you convert PSD Design to HTML/ Magento you are assured of the same. The developers code the website on HTML and CSS using clean coding techniques which helps them attain higher rankings and gain competitive advantage. During the conversion of PSD to HTML semantic coding is used where all the elements of the website are defined to make it search engine friendly. 3. Cross-Browser Compatible - One of the prerequisites of having a higher conversion rate with an online store is to ensure that it is cross browser compatible. Professional developers ensure that your PSD to HTML/Magento theme renders and functions uniformly on major web browsers such as IE, Chrome, Opera, Firefox and Safari. The websites have to undergo W3C validation which ensures there are no structural and coding flaws in your website which allows you to achieve cross browser compatibility. 4. Scalability - Business isn’t just for today but also for tomorrow and you need to ensure that your website is scalable and future ready. You need complete freedom and control over the online store and should be able to make necessary design and functional changes as and when the market demands it. This is possible when you opt for custom development of your online store from a PSD file. This is one of the biggest advantages of opting for PSD to CSS/Magento development over choosing a template based solution. You can ensure all these advantages when you hire the services of a professional web development firm which has proven expertise in the territory. This involves both design and technical skills which only professional developers have. Thus you need to be extremely choosy while hiring the services of developers for PSD to Magento conversion. A small glitch in design or coding can be a major roadblock in the popularity of your ecommerce store.