Traditionally, public relations practices encompass the creation and widespread distribution of press releases, live trade show participation, and relationship building through adopting Corporate social responsibility (CSR) philanthropic efforts to attract media exposure.
Public Relations plays a significant role in social media marketing in the digital age. It has transformed radically with the advent of social media and has opened up a new way to engage with new audiences and build strong relationships. Public Relations and social media go hand in hand to resolve crisis communication, reputation management, corporate communications, enhancing media relations, community management, and so on.
What are Public Relations in the Digital age?
Digital Public Relations or Digital PR is a process of managing a company’s online reputation and brand identity through the extensive use of digital and social technologies to capitalize on the growing use of social media platforms. It is the primary objective of combining Public Relations into digital social media marketing platforms to foster forward ubiquitously.
Digital technologies include social media platforms like Tik Tok, YouTube, Instagram, Facebook, and Snapchat. Blogs, forums, and bulletin boards are ways to convey messages to boost engagement and online identity. Moreover, instant messaging platforms such as WhatsApp, WeChat, and Messenger are common ways to drive engagement levels.
Many well-reputed full-service Public Relations companies in Sri Lanka are transforming traditional Public Relations into digital Public Relations. PR wire is a Sri Lankan-based company specializing in full-service marketing activities to strengthen a brand’s online visibility and brand engagement.
Public relations in Sri Lanka plays a key role in this digitalized world as it generates more visibility. In this digital era, it allows organizations to transform gatekeepers into community builders to foster a positive relationship among online communities. Furthermore, Public Relations Companies in Sri Lanka promote reputational management that facilitates organizations to strive forward towards a sustained successful future.