Restaurant promotions can range from happy hour specials and highlighting distinctive meals to day-based specials and loyalty programs. These promotions are a terrific approach to attract new customers and turn them into regulars.
However, with so many restaurant advertising ideas to choose from, it can be difficult to know which ones would succeed. To make things easier for you, we've compiled a list of methods that work regardless of your restaurant's size or cuisine.
1. Leverage Local Events
Make a promotion around major events in your area. If your restaurant is in an area where football is the most popular sport, for example, you can run deals on match nights. Install a projector and a large screen so that your guests can watch the game in your restaurant.
Because they will be viewing the game on a big screen, they are likely to order more than typical customers just to sit and watch the game.
This experience will motivate customers to return to your restaurant more frequently, particularly on match nights, resulting in increased sales and loyalty.
2. Holiday Promotions
During the holidays, no one wants to cook. You can see a large increase in sales by running discounts on important occasions.
In fact, attracting people to your restaurants during the holidays is rather simple. All you have to do is come up with a theme and unique holiday dishes. Make sure to offer customers fantastic discounts or complimentary dishes as well.
For example, during Christmas week, you may prepare a unique 10-day Christmas feast. This will pique visitors' interest and appeal to their FOMO, prompting them to visit your establishment.
3. Offer Discounts on Subsequent Orders
Offering discounts or a flat dollar off on consecutive orders is perhaps one of the top restaurant promotion ideas. Spend $50 and get $10 off your next order, for example.
Customers will be more likely to spend more money at your restaurant as a result, raising the average revenue per user. They will also come to your establishment more frequently (to redeem the benefits).
You might also want to consider scheduling the redemption of the discount. Customers, for example, can only obtain a discount if they order again within a month. This sense of urgency may be beneficial to your company.
4. New Item Offer
Give early birds special incentives whenever you introduce something new at your restaurant. This will make them feel valued, and they will become loyal consumers as a result.
For example, you may give the first 50 clients a discount on the new dish. If they like it, they'll not only come back for more, but they'll also tell their friends about it.
5. Encourage Online Ordering
Food delivery has been increasingly popular in recent years. If you tap them with the correct deals, those who live far away from your restaurant or who are busy are more likely to order from you.
You will, however, require a robust online food ordering system, such as Eatance. Eatance allows you to handle orders, collect client information (such as email and phone numbers) so that you may send targeted marketing campaigns to them, and run promotions.
6. Social Media Contests
Another wonderful restaurant marketing idea that can promote engagement and loyalty is to hold a social media contest. They also allow you to develop long-term consumer ties.
Sending an email invitation to your consumers, for example, communicates that you haven't forgotten about them. This will encourage them to participate in the contest, increasing engagement.
Here are some contest ideas for your restaurant's social media promotion.
To enter to win, ask your followers to tag you in photos of them eating at your restaurant or of the items they've tried. The person who has the most engagement in their post can then be rewarded.
Leave a review: Social proof is a powerful tool for attracting new customers to your business. You can take advantage of the fact that consumers seek reviews before visiting or ordering from a restaurant. Request reviews from your customers in exchange for a chance to win a gift.
Celebrate a loved one: If you run contests around the holidays, hosting a free supper for the winner and their loved one is a fantastic idea. Inquire as to why people wish to earn a prize for their loved ones. This will boost engagement and help you reach a wider audience.
Source: https://eatanceapp.com/10-effective-restaurant-promotion-ideas-to-build-loyalty/