Even the tiniest features of your Shopify store's design are critical for retaining visitors and converting them to buyers. Conversions may be increased by using feedback and analytics to improve and optimize the design of your Shopify site.
Shopify is an eCommerce platform that integrates with a variety of third-party apps to help you manage and grow your business. It's easy to use, but mastering it owing to its broad features is difficult.
Stats, Facts, and figures on the Shopify Website
Retail sales are expected to reach $5.4 trillion by 2022.
Consumers believe their shopping experience to be just as important as the products and services they buy, according to 80 per cent of them.
To date, Shopify has reached $100 billion in sales.
Shopify traffic is dominated by mobile devices, accounting for 79% of all visits.
Shopify has over 3,200 apps and is available in 175 countries across the world.
Why does your website have traffic but no sales in your Shopify store?
Although some current firms receive a lot of traffic, profits aren't rolling in. In this case, you must put yourself in the shoes of your customers. You've attracted a crowd to your establishment, but they're uninterested.
What are the Top 11+ practices you can follow on your Shopify eCommerce Website to convert more?
To provide clients with a straightforward and engaging experience, use these successful strategies while developing a website.
1. Optimize for search
The search bar's visibility is a crucial first step in achieving that goal. If your site has a lot of products, displaying the search bar may assist a motivated visitor in getting closer to their goal: making a purchase.
It's also worth mentioning the importance of keyword-rich product names and descriptions. More related products will be found using the search option.
2. Personalize the customer experience
According to another study, even if it means breaching privacy, most purchasers prefer organizations that deliver personalized communications and offers. Information that is irrelevant to their interests irritates them.
Experiment with different customization ways to acquire the best results. Some of the more successful options are as follows:
We make product recommendations based on previous purchases and searches.
Suggestions for improving the utility of the items in your shopping cart.
Items are purchased by customers who suit the current buyer's profile.
3. Create a trustworthy environment with social proof
There are several things that are more important than creating a safe environment for guests. Integrating trust indications into your client's website, for starters, can help to alleviate fears of fraud and infections.
Include the following:
Consumer trust is demonstrated by positive feedback from previous purchases.
Press coverage of your client's company. If it's a well-known media outlet, include their logo.
The number of successful transactions is shown by the numbers.
Product ratings and reviews.
4. Fast Loading Pages
The majority of clients who shop online are impatient. The speed with which your website loads is crucial for retaining clients. There are four methods for making your product pages load faster:
Image File Compression Third-party software can shrink high-resolution images and videos by 50% or more while keeping image quality.
Make use of Shopify themes. Third-party themes can be bloated by apps, slowing down download speeds. Shopify themes are lightweight and load faster.
There will be no carousels. Carousels with product photographs are attractive, but they considerably slow down website loading.
5. Mobile Friendly
Businesses must optimize their websites for mobile because these internet consumers use apps, social media, and web pages through their cell phones.
Always test your website on various mobile devices to ensure that it is mobile-friendly. Examine the following issues:
Buttons must not be misplaced or appear strangely.
On product pages, place the Add to Cart button above the fold.
The menu cannot occupy more than half of the store's page.
It must not split off photos on the page.
At all times, the text should be readable, and the images should not be too small.
Source: https://evincedev.com/blog/practices-for-designing-a-shopify-ecommerce-website/