Almost every restaurant has been utilizing digitization to survive and prosper in the company since last year. The number of Cloud kitchens has also increased (a.k.a. Ghost kitchens).
However, this merely implies that the level of competition will rise. You must now compete not only with eateries in your immediate vicinity but also with restaurants located thousands of miles away. But don't be put off by this. You'll find a solution in Eatance.
Eatance is a mobile ordering and online delivery app development company that can assist restaurants and Cloud kitchens in establishing a strong online presence and increasing sales.
It provides a comprehensive online solution for growing your cloud kitchen business, including website development, mobile app development, business consulting, and branding. But, before we get into how we can assist you in establishing a strong online presence, let's have a look at what you can do on your own.
Communicate With Your Customer Digitally
You'll have customers you've never met because you're running a Cloud cooking restaurant (and might never will). This should not, however, prevent you from communicating with them.
Use digital means to reach out to your customers and establish a long-term relationship with them. This will increase their faith in you and encourage them to place more orders with you.
Here are some digital communication options for your customers.
Make material that promotes your company (e.g., what hygiene practices you follow).
To reach people in your neighborhood and generate interest in your restaurant, use geotagging.
On your social media profiles, include a link to your website, and vice versa. This allows potential customers to interact with you across multiple platforms.
The Virtual Servicing
In ghost kitchens, unlike regular dine-in services, you won't be able to connect with consumers directly. You must, however, provide the finest possible client experience to each individual.
Here are a few ideas for doing so:
Provide a frictionless ordering process. For example, you may highlight your best sellers at the top of the page to assist customers in making rapid judgments, and you can incorporate mobile wallets for faster payment.
Customers should be able to personalize their orders.
Allow them to make a note about how they want their food prepared.
Every order should be updated in real-time (accepted, preparing, and out for delivery). You may also inform clients about the status of their orders and how long it will take for them to get them.
Attracting New Customers and Retaining Them - Digitally
Customer retention is just as crucial as recruiting new ones. While your food is the most important factor, you can take additional measures to attract and keep clients.
You can accomplish so by collaborating with local food bloggers. Many food bloggers operate on a barter system, in which you bring them your best dishes for free in exchange for a mention on their social media accounts. It is, however, preferable to set clear expectations ahead of time.
You can also use social media to reach out to and attract new customers. To attract users to order, post mouthwatering photographs of your cuisine.
If you have your own restaurant ordering system, you will have access to the email addresses of your customers when they place an order with you. To keep your clients coming back for more, use them to send tailored emails based on the meals they purchase and how often they order.
You can also email clients limited-time discounts and specials to motivate them to order more frequently.
You'll need a website, a mobile app, and a robust restaurant ordering system to support your efforts, all of which Eatance can provide.
Mobile-first Responsive Website
To develop the cornerstone of your digital presence, you'll need a user-friendly website that gives your consumers extensive insights into your Cloud kitchen. It contains information such as your menu, address, services (home delivery, takeout, etc. ), hours of operation, and more.
You have complete control over your menu and may even give clients add-ons. Our software will automatically calculate the specific service and generate bills.
Create articles that address your clients' demands and draw them to your cloud kitchen with our built-in blog management function. It will also help you rank better for related search searches, boosting your SEO efforts.
Mobile App
Do you know that individuals use their smartphones for an average of 4.2 hours every day?
You can improve the number of individuals who order from you by developing a smartphone app. Furthermore, you will be visible to them every time they unlock their phone, ensuring that you remain at the forefront of their minds.
The following are some of the other advantages of having a mobile app for your Cloud kitchen restaurant:
You'll be able to handle requests more accurately and boost kitchen production.
To entice customers, run location-based discounts.
You can use your app to run loyalty programs to encourage clients to return.
Customers will be notified immediately about your offerings (via push notifications).
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