It's easier said than done to run a restaurant. Restaurants have found it challenging to attract clients and increase revenue due to fierce competition and the consequences of the pandemic.
Furthermore, today's clients have more choices than ever before. As a result, as a restaurant, you must go above and beyond to attract guests and keep them coming back for more.
We've put together this thorough guide to make things easier for you, covering everything from converting your clients into promoters to online food ordering. Let's get this party started!
1- Turn Your Existing Customers Into Promoters
When it comes to expanding sales, your existing clients are your greatest bet. When you treat them well, they are more inclined to tell their friends and coworkers about their positive experiences.
Try to grasp how someone wants their cuisine when they come to your restaurant for the first time (spicy, sweet, etc.). Recommend the finest dishes to them based on their preferences. Also, don't overlook the value of excellent customer service. Small gestures like this will not only make them pleased but they will also be encouraged to return.
Try to recognize them and their eating habits when they return to your restaurant. You might even consider providing them with special deals to make them feel appreciated. These activities will persuade customers to tell others about your restaurant, resulting in an increase in sales.
2- Upselling
One of the most effective techniques to raise the average order value per customer is to upsell. Customers will be enticed to order a more expensive version of their current purchase or to buy more things if you offer them a discount.
In order to create rapport with clients and increase sales, you may also consider adding new things to your menu as supplementary goods. This will draw attention to your meals and enhance the likelihood of consumers ordering more of them.
Use data from your restaurant's ordering system to identify your best-selling items and promote them to new guests.
3- Improving the Table Turnover Rate
Customers may choose to dine at their leisure. As a result, they take longer to depart your establishment, causing new customers to wait longer for a table. You may lose guests as a result of this, since they may intend to go to another restaurant owing to the lack of tables.
You could also want to consider setting up a waiting area for your customers in line and providing complimentary refreshments to keep them from leaving. You can also include a contactless dining option that allows your customers to order meals by scanning and accessing a digital menu, which saves time and promotes table turnover.
4- Social Media Promotions
Around half of guests say a social media post prompted them to try a restaurant for the first time. In addition, restaurants that communicate with followers on social media saw a 40 percent rise in average expenditure.
Make company profiles on popular social media platforms such as Facebook and Instagram. Then, to attract clients and establish a loyal following, upload mouth-watering images of your food items. You can also post a digital menu link on social media networks to allow customers to buy food from your restaurant right away.
5- Providing Offers and Happy Hours
While this is one of the most common restaurant marketing strategies, it never fails to draw guests. To entice people to visit your restaurant throughout the holiday season or on weekends, provide special deals. Offers might not always imply a discount. For example, to satisfy guests' sweet cravings after dinner, you could provide complimentary drinks, cakes, or sweets.
If your business serves alcohol, happy hours might attract both children and adults. Happy hours might benefit both you and them because many people desire to enjoy beverages in restaurants without spending a fortune.
Source: https://eatanceapp.com/top-19-tips-to-attract-customers-and-increase-restaurant-sales/