Gone are the times when mobile apps were only for big brands. In today’s high-tech world, it have become the need of the hour. In 2021, mobile app downloads are expected to reach 258 billion, a 45% increase since 2017. Besides, mobile apps account for 70% of all digital media time.
These numbers indicate that by leveraging mobile app development services, you can be visible to customers all the time and foster long-term relationships with them. Your app also reflects your brand reputation, customer retention, and ROI.
If you’re still not sure why your business needs a mobile app, here are seven reasons that highlight its importance.
1- 24/7 Available for Your Customers
As per eMarketer, the average US adult spends 3 hours and 54 minutes on their mobile devices. While people use only a handful of apps most of the time, they still scroll and scan through the apps list very often. This means when you have a mobile app, they are highly likely to see them.
Whether they notice or not, our minds subconsciously record every image (or well-designed app icon) and text. As a result, your app will be the first thing they think of when they need the services you provide.
Also, it’s not only about how often people see your app on their phone, but it is also about what people notice when they Google your business. For instance, when they search for your brand or products related to it, they are likely to see the app store link for your app.
2- Create a Direct Marketing Channel
It enables you to interact with your customers directly and promote your services. Whether you want to provide general information, let customers know about upcoming sales, or the latest products, it can help you do.
Since digital marketers have direct access to user information (in-app activity, user sessions, entry points, and purchasing behavior), they can better personalize the customer experience.
3- Provide Value to Your Customers
It allows you to provide information about your products and services to customers instantly. Customers can even initiate and complete transactions at any time of the day using your mobile app.
Moreover, consumer expectations are changing drastically. They now expect user-friendly navigation and a seamless checkout experience while purchasing anything online. It is often a great channel for meeting these expectations.
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