Types of Advertising and How They're Used

Whether large or small, are discovering the many benefits of switching over to Digital Marketing from traditional marketing methods. However, with so many different techniques involved with Digital Marketing, and the fact that it keeps evolving day by day, it could be quite a dilemma for businesses to figure out what is best for them.

One of the most popularly used strategies in Digital Marketing is digital advertising. There are six different types of digital advertisements, as discussed below.

• Display Ads – This type of ad is a very basic type of digital advertisement, and can be found all over the internet. They are in effect, made up of images and text, and are very low cost. Display ads don’t usually include any targeting and are simply ad space on a third party website that is relevant to the ad, but it is likely that many people will see it. Display ads are usually used to promote hotels, events, shows, clothing, etc.

• Native Ads – These are similar to Display Ads but more specific in terms of placement and target audience. They have sponsored ads that appear on the feed-in search engine results pages. Native Ads are highly relevant to a search done by users and therefore are considered to be less obtrusive, and users actually find them to be very useful.

• Social Media Advertising – With literally millions of people online on social media platforms at all times, social media advertising has become very popular with businesses. Two of the most popular types of social media platforms used are Instagram and Facebook. For this, you can get the services of a professional Facebook Advertising Agency in Melbourne. Social Media ads are in effect native ads, as they are paid advertisements meant to target specific audiences. Organic social ads build brand loyalty and greater engagement with customers. These types of ads are very low cost and you can select your target audience according to demographics and user interests and preferences. With ads on Instagram and Facebook, you can actually have a link on the ad that takes the shopper directly to your website rather than the user searching for your website again after seeing the ad or searching for the specific product, making it a convenient and easy shopping experience.

• Pay-Per-Click (PPC) – PPC Ads are essentially paid advertisements that use specific keywords that are highly relevant to the product to target potential customers. A PPC campaign should be handled by an experienced Google Ads Agency in Melbourne because they need to research, find and bid on the right keywords so that when a user searches online using these keywords the ads will be displayed to the user. The placement of the ad will depend on the keyword bid and the quality score assigned to it by Google. Bidding on keywords needs to be done right because if you bid too low, your ads will not be displayed. Therefore, the task of your partner Google Ads Agency in Melbourne is not only to create an effective ad campaign but to manage and control your ad budget as well. They are a very cost-effective type of advertising because you pay only when a user clicks on your ads.

• Video Ads – Video Ads are very easy to implement and are used to effectively promote a product or business. These ads appear as short videos before or during another video on platforms such as YouTube, Facebook, etc, and hence these types of videos can be incorporated with social media advertising by an experienced Facebook Advertising Agency in Melbourne. Of course, in order for the video to be appealing to your audience, the video has to be captivating and creative, and this is where the difficulty lies in creating video ads.

• Email Marketing – Email Marketing is very effective and easy because they are sent to users who have actually agreed to receive them, which means they have a certain degree of interest in your products and services already. Emails can be sent regarding promotions, offers, new products, or announcements by the company. Emails are also the ideal method used for retargeting those customers who have already visited your website sometime before. The ideal email should be short and to the point; no one likes to read long-winded emails.