Occasions, events, parties and celebrations are the biggest part of our lives where we entertain ourselves to get a little relief from our hectic life. This has therefore turned into a big bankable industry. Various event management firms have been established to provide state of the art arrangements facilities for their clients including wedding, birthday parties, dinners, business conferences etc. The heap of so many event organizers has created a need to increase the marketing efforts so as to establish a unique business identity. There are a number of marketing tactics which are utilized by the contemporary business owners out of which one is events logo. These corporate identities are literally doing wonders for event management industries. It provides unequivocal exposure to the companies to let it stand out from the rest. Occasions are of various kinds which are exhibited with the aid of these brand mark identities which makes them look unique in the crowd of other companies. To designs such brand marks is not hard for a graphic designer because the only thing he has to comply with is the nature of his client's business. There are number of events organizers providing different services which are then exhibited with the help of such brand mark identities. Wedding event planners have to reflect wedding extravaganzas in their corporate brand marks while birthday party organizers would incorporate something that can be consociated with this peculiar theme. On the other hand, some of the management companies that cover almost all sort of event organizing tend to exhibit every service which at times becomes difficult for a graphic designer to handle. May be this is the reason; why it is said to hire a service that is experienced, professional and reputed so that you can expect the best out of them. Therefore, the bottom line of the article is that every company has different demands when it comes to their brand marks. The concept and theme of an event organizing company should be the top priority of a graphic designer and a business owner as well. Big brands today have come up with notable and identifiable brand mark identities by using this technique. Another important thing which is considered while designing such brand marks is the latest logo fashion in the market. If such corporate identities won't be up to the mark then who will bother to look on them? This is why; graphic designers should conduct a market research in the first place in order to come up with event planning logos that are according to the latest logo fashion in the market. Not only that, it will also help to beat your competitors as well. Therefore, there are two things which matters a lot in designing such corporate identities: 1- Particular service your company is providing. 2- The latest logo fashion in the market. The preceding two things can take a corporate identity on the top. So, next time if you go for creating a brand mark then please do consider the above told key points.