Influencer marketing is a kind of social media marketing at a fundamental level that utilizes endorsements and product mentions from influencers-individuals that have a devoted social network and are seen within their niche as experts. Influencer marketing works because of the high degree of confidence that social influencers have built up in their fans, and their endorsements act as a form of social evidence for the prospective buyers of your company.
On Instagram, standing out in 2014 was better than today. If you were fortunate enough to be featured on the featured page of Instagram or your look was only distinctive enough, so your chances were high of being tapped as an influencer. Some also turned social media influencer marketing into a full-time career following ample brand collaborations.
An influencer network takes deliberate targeting and preparation as any marketing tactic. Through giving free stuff to anyone who asks or to your new friends and acquaintances, you will not achieve strategic success. Hence seeking advice from an experienced influencer marketing agency in Sri Lanka will be helpful in this case.
Research is the first step, just like any technique. Select the forum on which you want to concentrate first. Later, you can still spread to other channels, so stick with one if you're only starting out. Ideally, the brand should either have a presence or be planning to build on this network.
Your budget has to be made. Make sure to also consider the planning, implementation and analysis of the influencer program in time. It is not a set-it-and-go style of approach to run a good marketing plan for influencers. It would require careful follow-up and tracking.
Boosting brand recognition and rising sales are the two most common factors for using influencer marketing in Sri Lanka. However, instead of setting these large targets as your two goals, it would be more productive to kick off your plan by concentrating on what the criteria of your brand are.
You could find yourself designing additional kinds of influencer marketing strategies until you've had the groove down. Success differs between brands, even if the first one is a disappointment, don't give up.