Magento has emerged as the ultimate platform for ecommerce website development. In fact you have all the other Ecommerce solutions on one hand and Magento development emerges as the clear winner when it comes to developing an online store. In mere four years since its launch Magento developers have taken ecommerce to a new level developing robust and feature rich websites. It is a highly scalable platform and allows you to market your products and services to a large target audience with increased conversion rate. It is being used by more than 30000 ecommerce stores all over the world. Here are a few tools which you get with Magento attracting customer and increasing your sales and revenue.
1. Product Listing and Search - Magento development allows you to display products in an attractive manner. You can list your top selling products in the homepage and categorize all the products and services available in a user-friendly manner. The specifications and the features of all the products are mentioned for the convenience of the users. Apart from this it also comes with advanced search options where users can customize their search based on price, relevance, product category, discounts etc.
2. Advanced Carting Solution - A shopping cart is the most important tool in an ecommerce store. The advanced shopping cart used in Magento allows customers to add and remove products with ease. The cart is always visible to the users and calculates the total price of the items added including shipping cost and taxes applicable. This helps them make better informed choice while shopping for products and services.
3. Currency Converter - To cater to a large customer base you need to allow shopping in multiple currencies. The currency converter allows you to do this by converting different currencies in real-time based on the current exchange rate. It comes with a geo-location based system which automatically switches to the local currency. This can however be changed if the user chooses to do so.
4. Payment Options and Security - The more the number of payment options the higher is the conversion rate and you can achieve this easily with Magento website development. It allows users to make payment via Online Banking, Credit/Debit Cards, PayPal, Authorize.net and many others. All payments are processed through a secured payment gateway in an encrypted mode to prevent unauthorized access to your customers’ financial information.
5. Dynamic Shipping - Shipping plays an important role in ecommerce website development and with Magento based store customers can ship products to multiple locations under the same order. The shipping calculator also mentions the different shipping charges for different location. This allows you to target customers who purchase products in bulk on occasions such as Christmas, New Year and Thanksgiving.
All these tools make Magento the ideal platform to build and run your online store. You only need to make sure that you hire the services of a professional Magento developer. Under no circumstance should you compromise with the quality of your online store.