Mobile industry is growing rapidly and app stores are jam-packed with lots of mobile applications that strive to attract user attention. Every year millions of applications are developed and still less than 1% of these apps are said to be successful. So, in today’s saturated market, what does it take to develop a successful mobile app?
App’s success or failure is beyond a bug or defect that can be improved. Also there are some common issues that cause an app to fail. Knowing these issues and avoiding it will help your app to succeed. It will also help you to proceed wisely and look for the signs of things that could take a nasty turn. Market competition is high and failure is not always a result of getting lost in the noise. Many organizations look for guidance as they want to understand the reasons for app failure. If you are one of them, then you are at the right place. Here we’ll discuss the common reasons that will help you to understand the app failure.
Some of the companies build a mobile application of their own without carrying proper research. As a mobile app development company, you should always search for what your competitors are doing. This will keep you ahead with the latest trends, and also you will realize that the details you know about are genuine. Technology market is consistently evolving and app developers should always keep themselves upgraded with the modern trends. Before starting development of app, analyze the similar apps developed by competitors and try to find out the defects in them so that you can address them in your development.
Launching a product to market should be an iterative process to validate the assumptions related to user behavior and product. It is good for continuously meeting the needs of users and maintaining engagement. There are a few questions that every developer should think about, for instance:
Explore the market through MVP(minimum viable product). MVP is a process designed to identify user pain points and determine the appropriate functionality to address those needs over time. Building a MVP provides quick market entry and a basic user experience that allows organizations to figure out how users respond to the application’s main purpose, and with this understanding, make logical decisions about how to achieve both business and product objectives.
App stores are oversaturated with similar apps. Today’s most successful apps have a strong value proposition. Competitive research will help you to reveal your competition’s strengths and weaknesses to define your competitive advantage. Also, you can create unique value suggestion that drive the force of your app’s downloads and sales.
Mobile app prototyping is an excellent way to create a UVP(unique value proposition). Testing mobile products with prototypes is necessary for user-centric design and development. Prototyping process will expose new ideas and confirm the best direction to take for development. Developing a prototype is a continuous activity where product teams continually review and refine product concept. It helps to identify and fix project problems early.
While deciding the best platform for your mobile app, a key question to ask is: what is the goal and purpose of application? Selecting the right platform for mobile app depends on the app content you want to create and overall business goals.
Your platform app should be efficient in satisfying both ios and android users which is a difficult task. If you want to start with apple app store, then your apps should work perfectly for iphones and ipads. If you are going with the cross-platform, remember that Android and apple operate differently so you must take android and ios features into consideration. You have to work more to build an app that can work seamlessly across devices with various sized screens because your users have different expectation and you have to meet anyhow.
Most of the apps are loaded with features or very less features. Rather, being popular in marketplace, users will not use because complex features.
You must be selective while incorporating the features in your application, but it can have adverse impact. It makes your applications deficient inadequate so user may lose interest in app. Examine the app usability accurately before you select features to include.
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