I have seen so many people in my life who have done exceptionally well in their marketing career to open up new dimensions for new and unique promotional maneuvers out of which one is in the form of brand mark identity. Networking logo design is now the latest buzzword which has taken the world over with its great return on investment ratio. Many of the social networking websites owners have now realized the importance of creating a brand mark identity for their business so as to set their site apart from the rest. Apart from social networking websites owners, other small business owners have also realized how importance is to get a corporate identity for their company to establish a unique reputation for them. Even those who were never interested in marketing and advertising their business to their target audience have also jumped in to the pool of promoting their business with the aid of corporate identities. Getting back to the subject matter, various networking platforms have successfully established their unique business identity which is helping them to boost up their business very well. Websites like facebook, Orkut, MySpace, hi5 etc. are doing exceptionally well in the online business world. Online world has given a lot of business opportunities to the people who always wanted to be an entrepreneur. This is why; even huge firms are turning to this magical world of internet to boost up ranking of their enterprise as these social networking platforms also facilitates businesses to grow effortlessly. Websites like LinkedIn which provides a platform to build professional network has grown tremendously in a very less amount of time. There are other marketing mechanisms as well which helps in maximizing the overall exposure of a website but a brand mark has been given the top priority when marketing strategies are concerned. This little piece of graphical representation has proved its inevitable significance for promoting a company both nationally and internationally. It has been commonly observed that these brand marks often fail to establish a unique corporate identity. There might be many different reasons for this out of which some our given below: 1- Lack of professional touch can result into deterioration of your brand mark identity. Hence, a professional graphic designer can only come up with a perfect brand recognition device for you. 2- Logo design software has literally destroyed the worth of graphic designing. People in order to save their hard won cash often go for this idea which ends up on undesired social network logo design. 3- Often people go for cheap graphic design options from the internet which obviously ends up on bad results. 4- You can find inexperienced graphic designers in a huge quantity over the internet who will claim to be the best but you must have that eye to find out the best one out of them otherwise it will turn out very bad for your business. Therefore, you must know the drawbacks of creating a carelessly designed brand mark which won't do any good to your business.